Joined October 2013
- Tweets 6,175
- Following 683
- Followers 857
- Likes 12,916
1,046 Photos and videos
Ramsey Shaffer (babbl-labs.com) retweeted
The easy way to find creators for your brand in 2 minutes:
Type your website URL
Answer a few questions
Get a vetted list of YouTube channels to sponsor
That's it 👇
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You can now simply
> give an agent your brand URL
> it will watch all of YouTube
> simulate what your ICP actually clicks on
> rank every channel by brand fit
> connect you with the best ones
There's never been a better time to be a brand or creator running influencer marketing
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Ramsey Shaffer (babbl-labs.com) retweeted
Jun 11
YouTube is bringing back DMs after a 6yr hiatus.
If your brand works with YouTubers, here's what actually changes:
lets get into it 👇
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How creators get found by brands when AI is doing the searching
In 18 months, the search bar on creator discovery tools will be dead.
Google and Meta are already building AI that watches your videos and hands brand managers a shortlist of creators.
Here are 3 things creators can do to get on the shortlist:
1) Choose a niche and lean in
Be impossible to misread. If an agent cant say in one line 'who watches' and 'why', its hard to make the list
2) Sponsor history is your resume.
The agent knows if you've done deals before. Past deals with exemplary brands is the strongest buy signal you can have
3) Trust >>>> Reach
Agents weigh true engagement, audience buy-in, whether your content is educational vs entertainment. Trust signals matter increasingly over subscribers (good news for small creators)
Own your signal, build a channel that AI can find and that people love to watch.
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Unpopular opinion: most brands are spending too much on Meta, and not nearly enough on the one that actually compounds
(hear me out)
Most DTC brands dont actually have a channel mix.
They have a Meta addiction
I looked at Common Thread Collective's recent Q1 numbers.
They reportred $231M in Meta spend across 299 brands.
According to them, Meta now eats 64 cents of every DTC ad dollar. 63% of spend = Meta
And it keeps getting more expensive.
CPMs up 13% year over year
Big accounts seeing more like 20%
So brands pay more...
to compete with more advertisers...
for the same impressions...
(not great)
Meanwhile, the channel everyone sleeps on grew 54% last year:
Sponsored YouTube video
65K sponsorships in the past year, 19B views
The CAC is 20-40% LOWER than Meta.
And the craziest part:
A Meta ad dies in 48 hours
A YouTube integration ranks on Google for YEARs
(one is rent, the other is real estate)
Im not telling you to turn off Meta.
Im saying 63% in one channel is a bad strategy for most
A single point of failure.
Your signal to look into YouTube creators if you havent already :-)
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Ramsey Shaffer (babbl-labs.com) retweeted
Jun 6
We analyzed the 20 biggest personal finance YouTubers to find out who's actually paying them.
1,411 videos. Here's what we found:
> 43% of all videos are sponsored 600 brand deals from 100 different companies
> The #1 sponsor isn't a bank. It's @joindeleteme, a data-removal app
> Fintech, crypto, and privacy tools fund nearly the entire niche
Link below:
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YouTuber research agent [v1]
1) Enter a brand URL
2) Get back every YouTuber worth partnering with
Agent simulates what the brand's ICP watches on YouTube and 'fit' scores them across 50 datapoints
I ran @OrvisFlyFishing through it: 46 channels scored on reach, sponsor history, competitor saturation
Can just chat with the agent and it will refine or find more. Pretty neat.
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Ramsey Shaffer (babbl-labs.com) retweeted
Jun 4
YouTube sponsorships aren't just reach anymore. Every brand mention is a potential AI search citation. We've been sitting on this data for a while.
Jun 2
biggest takeaway if you want to rank and get customers from AI search:
YouTube is extremely OP right now
I’ve seen AI Search results for highly trafficked bottom of funnel keywords being powered by some of the most hilariously low quality YouTube videos you’ve ever seen
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Spent a few couple days back in sunny Minneapolis last week with the team, building something I am extremely excited about.
Frankly we cannot wait to share it with everybody. @samcarf is calling it his 'white whale'
When it launches it will likely completely change everything... or at least a few things about how brands connect with influencers.
Easiest way to explain: it will be like if you could download the brain of someone who has run 1000s of creator partnerships onto your computer and tell it what to do
Anyways, thats the idea.
More soon. Like and subscribe for updates :-)
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3 great ways to tell if a creator is a great fit to promote your brand:
Most brands pick creators by subscriber count or average views per video.
These are the WRONG signals to optimize.
The avg creator sponsorship costs:
> $5K-$25K for YouTube mid-roll integrations
> $2K-$10K for IG Reels (100-500K followers)
> $1K-$5K for TT videos mid-tier
Which means if you pick the wrong creators, not only are you NOT growing, you're also DOWN thousands$ with some beautiful videos and zero conversions.
Here is what actually predicts performance, based on data we've analyzed from 1000s of creator partnerships:
1. Repeat Bookings
If brands have with a given creator >1x, they saw ROI and came back. Two or more bookings is proof. Huge bonus points if those bookings are within your vertical or product category.
2. View Velocity (not suscribers)
A creator with 200K subs averaging 80K views per video beats one with 500K subs avgeraging 15K. Every time. Thats called engagement rate. And if engagement rate is increasing each of their last 12 videos than you are in the money
3. Audience Trust (the hard one)
Creators who convert sponsors are the ones who share real opinions; take positions; have consistent world views that resonate with their audience. Followers who and learn act. Follower who merely enjoy dont.
To see these things you for a given creator means getting into the weeds. It takes time and effort.
But it can be done. Applied well, you will 10x your ROAS.
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Search creators with all 3 of these with babbl-labs.com
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This agent chats with 1M YouTube channels to find the perfect creators to promote your brand:
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Ramsey Shaffer (babbl-labs.com) retweeted
May 31
The tomatoes still need water.
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What do ppl who vibecoded their landing page with Claude Code use for blog / CMS?
Hearing Keystatic might be the move?
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Tried using the 'Boost' tool this week on a tweet bc I noticed it was an option and was curious.
> Entered card info
> card doesnt show up in the payment methods
> cant launch boost bc no card
> try a again x5
> payment method still not working
> exit out and give up
> Twitter still charges me $10 but for no boost
> I try to go back in and now boost option gone
wtf ???? @nikitabier @X
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It literally couldnt be easier to find creators to promote your brand.
With Babbl Labs you can now prompt to find, filter, and sort YouTube creators by:
> Topics they talk about
> Their audience
> Views and subscribers
> Past sponsorships
Comment 'YT' and I'll send you your brands best YouTube channels to work with (for FREE)
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When we started Babbl Labs mid-last year, I didn't foresee where it would take us.
We started the company as a classic social listening firm, helping companies 'monitor the situation' across social media.
We quickly realized that the biggest gap in social listening for most companies was specifically YouTube
(Anyone can scrape Twitter, Reddit, etc. YouTube's long-form high-intent format is a different breed)
So we built one of the best curated, enriched YouTube data feeds on the market. Each video tagged with entities, sentiment, speakers topics based on your needs
Early customers were major hedge funds, PR agencies, and research/intelligence firms.
Then we realized something: the database and pipeline we'd built for social listening could track YouTube sponsorships (integrated ad reads within videos)
Not only could it do that, but it could use it to reliably find creators for brands to partner with.
So we launched it as its own product: YTsponsorDB.com
And for awhile (past few months) it's lived like that, two separate products, two separate websites.
That is.. until today.
As of today we are reunifying Babbl Labs and YTsponsorDB under the same brand.
One company, one brand, 2 complimentary product lines. Building the future of creator discovery social listening tools for brands, agencies, and portfolio managers.
Check out the new site here: babbl-labs.com
Cheers!
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Ramsey Shaffer (babbl-labs.com) retweeted
You can literally ask this Claude connector about ANY YouTube channel or brand sponsor and it will tell you
> Which brands have sponsored their channel
> Audience demographics, engagement stats
> Which channels are most similar
> Estimated sponsor price contact info
You can also give it any brand (ex; @hoka) and say 'show me the best YouTube channel to promote my product'
And it'll find them, rank them, triage against your competitors, find their contact info, draft outreach
Claude can now run YouTube partnerships
Claude can now find the perfect YouTubers for your brand.
Just plug in your brand URL, existing creator list, any preferences (sub range, niche, recent sponsorships, what to avoid)
Claude can use the YTSponsorDB MCP to:
> Pull from our creator database
> Score each channel on brand fit trust
> Recommend a shortlist of creators to book next
No more spending a week scraping channel lists, cross-referencing competitors, guessing at fit. Just ask Claude. Get a curated list back in 30s.
Rolling out to beta users this week,
DM for early access ðŸ¤
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Who has built a simple email thread -> md file converter.
How does this not exist??
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Superhuman and Gmail Claude connectors run out of context on threads with more than like 30 messages
Chrome Extensions like Markdownload have been banned from the Chrome Store
Downloading from EML to MD is janky.
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@ideabrowser plz help- someone else can have this idea
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