Don’t be afraid to be seen trying.

mamdani putting school buses in times square as a tactical honey pot for hooliganism is a 5d chess move kudos @NYCMayor

Not a fan of Santana but this was an amazing moment. Getting the sample, having everyone think it was DIL, the Bey reference, the celebration of blk queer femmes, and inclusion and diversity w/ the dancers brand endorsements. It’s sad to see him begging for gifts on TikTok now

If you’re DJing on Juneteenth, you better do your homework & put on a show. Black Americans created too many genres for yall to be playing mainstream Hip Hop and R&B all day. I better hear Gospel before I hear Afrobeats. Disco, Funk, House, Go-Go, Bounce, Hyphy. DO YOUR JOB, DJ!!

Happy Friday! It’s feels so good to BE ALIVE!

I knew if I waited it out long enough I’d be able to watch this on Paramount . BET should have never been a thing with a parent company that has a streaming platform. Excited to finally see what all of the hype is about!

Lock back in.

Craft a daily routine that pours into the future you’re building rather than quietly draining it. 🧘🏾‍♂️

Stay flexible without abandoning your instincts. 🧘🏾‍♂️

Why was today so hard?

Will Poulter has been missing from the I Love Boosters promo campaign because he is shooting movies and doesn't do internetting- but he is loved! He says go see I Love Boosters now! Photo by Pete Lee

Harlem, 1972. You are invited to a party at the home of Duke Ellington. ONCE UPON A TIME IN HARLEM opens in select theaters October 16. Teaser trailer tomorrow.

Go see I Love Boosters now. Photo by Pete Lee

Mattel took the wrong lesson from Barbie and just spent nearly $200 million proving it. Barbie did $1.44 billion, so Mattel raided the toy closet and greenlit films for Polly Pocket, Barney, Uno, Hot Wheels, and Rock 'Em Sock 'Em Robots. The thesis was simple: own the IP, print the franchise. Masters of the Universe was the first real swing at it. Nearly $200M to produce, plus a marketing budget that on a film this size usually adds $100M on top. It opened to $29.3M domestic, $54.3M worldwide. A movie at this budget needs around $425M globally just to break even, so He-Man has to nearly 8x his opening weekend across the entire run. And theaters keep about half the gross, so the studio actually pocketed roughly $15M of that debut. The gross is bad. The audience breakdown is worse. Only 5% of opening weekend was under 12. Only 6% was 13 to 17. The single biggest block, 29%, was aged 45 to 54. The people who bought tickets are the people who played with the toy in 1985. That one data point is the whole problem with the strategy. Mattel sells toys to children. The movie built to mint a new generation of He-Man fans instead drew a reunion of the old one. Nostalgia converts once. Then those buyers age out and there's nobody standing behind them. Barbie worked because Greta Gerwig made a movie about what the doll means, and it hit a cultural moment no release slate can manufacture on command. Mattel read that result as "the toy is the asset." The toy was never the asset. This is also the second time He-Man has died on screen. The 1987 version grossed $17.3M on a $22M budget. Four decades and an extra $180 million later, the result rhymes.

Have you ever been out having a good time and then suddenly remember you have to put the sheets back on the bed when you get home?

I have been slowly anticipating the premiere of MICHAEL in Japan next weekend. I thought it would be the first to cross the $1 billion mark at the box office this year, but Super Mario beat them to it. deadline.com/2026/06/box-off…

For those of you who missed it- We worked with Panavision to make this video showing how and why we created I Love Boosters w BIG, BOLD COLOR and why you need to see it in theaters. Watch it in theaters today!!!

'The Ride': Ludacris takes in a teen raised as a white supremacist in new film bit.ly/32x1OYf