I think more founders should talk about imposter syndrome. It can follow you everywhere in the early days of building your business.
I distinctly remember feeling it while on a flight to San Francisco to meet investors for the very first time. Trying to convince smart people to leave stable jobs and take a bet on Relay. Or when I was talking to big customers while our product was barely off the ground.
When something’s not working at that stage, it’s hard not to take things personally. And in a sense it is personal: your product doesn’t have any track record, so people are making a bet on you.
I’d treat every moment as a way to prove that Relay could get to the next step, which also meant that I’d be judging how well or poorly things were going in real time. And by doing that I was never fully present.
What got me out of it was advice that I still use to this day. There’ll be a ton of high-stakes moments while building a company. Before each one, stop and visualize things going well. Actually picture it in detail: the energy in the room, the back-and-forth, then reaching the outcome you're working toward. Once I started doing this regularly, I noticed my own energy shifting. It's like your brain stops anticipating what could go wrong and starts scanning for opportunities. In practice, meetings just go better.
Genuinely one of the most useful mental tools I've picked up over the last 7 years.