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Right Media @RightMedia

Right Media is now Yahoo Ad Exchange. Follow @YahooAds for updates.

Joined March 2012
  • Tweets 432
  • Following 114
  • Followers 581
9 Photos and videos
Right Media is now Yahoo Ad Exchange. Please follow us via @YahooAdBuzz for updates.
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RM team takes a day off for a good cause--helping restore a Sandy-damaged house in #Rockaway #Queens: bit.ly/HunHvD
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New RM Blog post: "Multi-screening" is growing, but advertisers need more channel data to increase engagement: bit.ly/15Eaoyt
New RM Blog post: #BigData continues to revolutionize online marketing, with DDM spend up and continuing to rise: bit.ly/114T0A4
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What can publishers do to prepare for a programmatic future? Jaco Lintvelt of DQ&A Intl weighs in: bit.ly/19jnFjA h/t @memeburn

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Lots of interesting user revelations re online advertising from UK research co. WeSee: bit.ly/15UChHm h/t @freshbusiness
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New RM Blog post: How third-party data is gaining ground with advertisers to enable more effective targeting bit.ly/186fTYT
New RM Blog post: Click URL Targeting enhancement enables pubs to easily manage creatives served on their sites: bit.ly/177amDn
OPA Pres. @OPA_PamHoran discusses the rise of the #NewFronts, cookie blocking & private exchanges bit.ly/18OlrFV h/t @adexchanger
More than 1/2 of US, CA & UK media buyers plan to invest more in site, search and FBX retargeting: bit.ly/15m6Bdy h/t @eMarketer
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Bluestem's @DZelikson says programmatic marketing is going to be huge, but a new attribution model is needed: bit.ly/18emjpC
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How have advertisers been most successful with Right Media? Our Director of Prof Services offers this answer & more: bit.ly/YffwIs
Jeremy Cornfeldt of @iProspect says cookie tracking is too imp to both pubs and advs to be predicting its demise: bit.ly/14FhF4M
Can ad buyers & sellers "get on the same page?" Jeremy Hlavacek @jhlava says fix nomenclature & stds bit.ly/11J2It3 h/t @adexchanger

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Good insights for advertisers: Desktop Internet usage fell 5% in last 6 mos. of '12; Mobile reach up: bit.ly/14Rbon2 h/t @eMarketer
New RM Blog post: Programmatic trading is picking up among some noteworthy publishers, incl @nytimes and @Forbes: bit.ly/12KOtWX
70% of media buyers and pubs are doing programmatic trading & 77% plan to do more of it in future bit.ly/11HrfNo h/t @Digiday @OpenX
New RM Blog post: #BigData is the solution to increase relevancy, and user and creative satisfaction with ad quality bit.ly/ZmnDof
The term "programmatic premium" is causing industry confusion, says Anthony Katsur @sleepwhendead, CEO of Maxifier: bit.ly/119blLv
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New RM Blog post: A recap of Right Media activities, plus common themes and quotes from #adtechSF: bit.ly/15sAPuH
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