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16 Feb 2023
What should your offer look like when reaching out to affiliates?
- Search Policy
- Brand Guidelines
- Earnings Per Click EPC
- Payout / Commission Rate
- URL and landing pages to use
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16 Feb 2023
- Brand story - a reason to believe
- Key value prop pain point it solves
- Tracking Platform e.g. impact, commission junction
- Cookie Duration Window - e.g. will credit commissions driven within 30 days of click
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16 Feb 2023
What potential does your eCom brand have with affiliate marketing?
1. Diversification: It gives you another viable lever in performance marketing diversifying away from Paid Search, Paid Social, even Email, SMS, Amazon, and Organic Search/Content.
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16 Feb 2023
6. Build relationships with partners that can last years if you care for them and manage them well
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16 Feb 2023
7. Thinking long term and having great relationships can unlock big upside via optimization. At ebay we did this delivering an added $40M in one quarter utilizing smart optimization techniques
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8 Feb 2023
Time you need to spend to get your brand's affiliate program set up?
An average of 3 hours per week to do the following:
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8 Feb 2023
1. Provide feedback on partners
2. Attend and participate in biweekly calls
3. Provide creative, content, and offers
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6 Feb 2023
Here are the 9 elements you need to keep in mind to measure the effectiveness of affiliate marketing for your DTC EComm brand
A thread:
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6 Feb 2023
6. Choose an attribution tool
Recommend utilizing an attribution tool like TripleWhale or Northbeam.
7. Time to communicate
In house team should coordinate with their internal database numbers to compare data sets
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6 Feb 2023
8. Set key goals for CAC/CPA, ROAS, and Revenue and track planned initiatives toward those.
9. How is their performance?
Monitor declining and increasing revenue partners over time to determine optimization opportunities
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