@SABreweries profile picture
The South African Breweries @SABreweries

This is the official X account for The South African Breweries. ENJOY RESPONSIBLY. Not For Sale To Persons Under The Age Of 18. RoE: bit.ly/3xt8qHw

Joined November 2011
  • Tweets 16,583
  • Following 1,438
  • Followers 48,377
2,981 Photos and videos
Water is life and our most important ingredient. When Cape Town faced Day Zero, action became urgent. By clearing invasive plants, we’re restoring ecosystems and returning water to communities. Watch the full film: youtu.be/OmUbvGOTxOc
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Castle Lager brought the FIFA World Cup 2026™ spirit home with our Watch Party- uniting Mzansi over cold ones and Bafana pride. From first whistle to final moment, it’s more than football; it’s connection.
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For 34 years, SAB has proudly stood behind Bafana Bafana, united by the power of football to bring SA together. As the team heads to the FIFA World Cup, we stand behind every player and supporter. Together, let's rally behind our boys and celebrate the moments that unite us.
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As the world comes together for the FIFA World Cup, @blacklabelsa, @CastleLagerSA and @FlyingFishSA are proud official sponsors. Forever Committed to More Cheers, we’re bringing fans together through great football, great beer and responsible celebrations.
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Be Sharp. Don’t drink and drive. An Alcohol Evidence Centre (AEC) is where suspected drunk drivers are tested with court-ready evidence. Through AECs, SAB partners with law enforcement to drive accountability and help make South Africa’s roads safer.
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Great beer starts with water. In the Western Cape, heroes like Thandeka Mayiji-Rafu clear invasive vegetation draining vital sources. Since 2015, over 3.3 billion litres have been restored. Watch the full story: youtu.be/OmUbvGOTxOc
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Be Sharp this Easter long weekend and alternate every drink with water or a non-alcoholic option. Stay responsible, look out for others, and don’t drink and drive.
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Be Sharp this Easter long weekend. Don’t Drink and Drive. 59,000 alcohol-related arrests supported through our Alcohol Evidence Centres are a result of our continued commitment to responsibility in SA. Together with law enforcement, we remain committed to a more responsible SA.
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Innovation meets sophistication with the new Brutal Fruit Spritzer L’Orange Rossa. At SAB, we’re evolving our portfolio with premium choices. This zesty orange and crisp apple blend delivers a refreshing, sophisticated sparkle, inspired by an Italian summer. Enjoy responsibly.
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At The South African Breweries, water is our most important ingredient. With partners, we restore water sources, returning over 3 billion litres since 2015.
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It’s quiz time! 🧠 How sharp are your festive plans? Q: If you’re drinking at a party, what is the best choice? 1️⃣ Have a designated driver. 2️⃣ Use a ride-hailing app. 3️⃣ Sleep over at the host’s place. 4️⃣ All of the above! Drop your answer below! 💬 #SABSharp #DriveSharp
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As @BafanaBafana begin their AFCON campaign, we celebrate our commitment to the national team and their achievements. Since 1992 @CastleLagerSA has proudly stood behind our boys, cheering them on through every high, low, and unforgettable moment. #ForeverCommitted #RallyYourSqaud
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Responsibility is more than a reminder, it’s a commitment. To Be Sharp, means to make responsible choices when enjoying alcohol. Alternate your drinks with water or a non-alcoholic option to stay sharp, stay present, and enjoy responsibly.
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Drinking and driving affects far more than just the driver. Deon’s story shows the serious consequences of that choice. At SAB, we champion responsible drinking and encourage everyone to be SHARP: never drink and drive.
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Be SHARP. Eat before you drink and alternate with water or non-alcoholic beer. A good meal sets the pace for responsible drinking. Keep the good times going by swapping your drinks with water or alcohol-free options to stay fresh, focused and in control.
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As the warmer months arrive, enjoy your extra cold Castle Lite responsibly. SAB is committed to safe and responsible enjoyment, so always BE SHARP and drink responsibly. Great times taste even better when enjoyed the right way.
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As @BafanaBafana gear up for AFCON in three weeks we reaffirm our commitment to sports sponsorship and innovation. With @CastleLagerSA backing our national team we stand united in passion and pride. We cannot wait to cheer our boys on at AFCON.
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To Be Sharp, means making responsible choices. When you drink, alternate every alcoholic beverage with water or a non-alcoholic option. Small actions create lasting impact for you and those around you.
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Drinking and driving affects more than one life. Deon’s story reminds us why responsibility matters. Be SHARP and never drink and drive. Watch the full video: youtu.be/VXCXUKHZYOg?si=20x7…
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