1 Jul 2025
Excited for the #StellaSoiree Courtside Couture on July 12 at James & Ethel Gray Park! Past editions like RooftopReverie and GardenGlam were epic.
#PerfectServe #SABSharp
3
93
17 Apr 2025
We are forever committed to championing responsible decisions on the road and encourage everyone to be SHARP this long weekend! No family deserves to go through the devastation that comes from the selfish decision of someone that decides to drink and drive.
#DriveSharp #SABSharp
3
951
27 Jan 2025
That’s true friendship. Friends don’t let each other drink and drive. #DriveSharp #SABSharp
2
37
27 Dec 2024
Last year, someone’s responsible choice saved the day. 🎉
Tell us about a time you or a friend went the extra mile to ensure a safe festive celebration. 🛡️
Your story could inspire others to make the right choice this year. 💬 #SABSharp #DriveSharp
3
3
801
21 Dec 2024
#CarlingCup President Yama 2000.....the difference is branding at the bottom Blacklabel vs SABSharp
21 Dec 2024
Si-Fak' uGesi bafethu, Orlando 🏟️ iyaduma, labafana be Carling All Stars bayalazi idiski in the Carling Cup final 🏆
But I need you to help me spot difference here 👀.
QT using #CarlingCup & you might see a difference in your DMs 🍺
1
384
20 Dec 2024
Tag the sober friend who always has your back and ensures everyone gets home safely. 🛡️
They deserve a toast for being the real MVP this festive season! #SABSharp #DriveSharp
1
3
711
14 Nov 2024
This #SharpThursday are you making the responsible choice to keep our roads safe? South Africa Be Sharp Don't Drink and Drive.
Watch here: youtube.com/watch?v=54nCnYbf…
#DriveSharp #SABSharp
2
615
11 Nov 2024
We commend everyone who chose responsibility this weekend! What does being #SABSharp mean to you? #DriveSharp
74%
1️⃣ No Drink & Drive
17%
2️⃣ Food with Drinks
9%
3️⃣ Non-Alcoholic Choices
23 votes • Final results
2
4
668
18 Oct 2024
One selfish decision can impact many lives. Our #DriveSharp campaign urges South Africans to avoid driving under the influence and make responsible choices.
Watch the full story: youtu.be/7fJ0PjaW_hI
South Africa, Be Sharp. Don’t Drink and Drive. #SABSharp
6
12
107
452,342
9 Oct 2024
Week 1 of Global Beer Responsibility Day saw our employees promoting responsible consumption and highlighting beer’s low ABV. Pledge to be a Champion of Moderation and stand a chance to win tickets to Corona Sunsets Festival in Cape Town! #SABSharp sab.co.za/GBRD
7
14
174
511,910
9 Sep 2024
What was your favourite Castle Rugby Championship moment from this weekend’s rugby action? 🍻#SABSharp #DrinkResponsibly
31%
That epic last-minute try
13%
The incredible defence
26%
Drinking Castle Lager
31%
The energy of the crowd
2,045 votes • Final results
8
14
98
771,005
23 Aug 2024
Thank Carling It’s Friday! 🍻 We’re excited to introduce Carling Gold Label - a limited-release high-quality premium beer brewed with specially sourced golden malt for a rich aroma. Are you ready to enjoy the ultimate reward? Enjoy responsibly & keep it #SABSharp #MadeFromGold
6
3
80
86,256
15 Aug 2024
You've seen our ads, but have you truly noticed the vital message at the bottom? We've made sure it's impossible to miss because being SHARP means being RESPONSIBLE.
South Africa, let's stay sharp together. Not for Sale to Persons Under the Age of 18. #SABSharp #DrinkResponsibly
1
27
834,296
14 Aug 2024
We want to hear from you, South Africa! What’s your go-to choice when enjoying a cold one with friends? 🍻
#SABPoll #SABSharp #DrinkResponsibly
41%
Lager
9%
Stout
36%
Cider
14%
Non-alcoholic beer
4,823 votes • Final results
157
19
270
1,712,392
18 Jul 2024
Today, we joined forces with our employees and the Department of Social Development in the Eastern Cape and KZN to plant trees at 16 GBV shelters. #SABSharp #MandelaDay | @The_DSD
4
602