Q&A List for Founders in
#Cleantech Looking to Go Global. Summary of notes from
#VC Panel I recently joined by
#NSWGovt,
@artesianvc,
@TitaniumVC &
#SVGventures..
1. Why expand to the US?
• Q: Why should clean tech founders expand to the US?
• A: The US offers access to a large market/TAM, capital, talent pool.
2. When to expand?
• Q: What’s the right time to expand to the US?
• A: Expand when you have traction in your home market and a clear go-to-market strategy for the US. US investors typically like to see evidence of sales, partnerships, or pilot projects within the US.
3. Funding strategies
• Q: How should founders approach raising capital in the US?
• A: Prepare a compelling pitch tailored to US investors, highlighting traction, scalability, and market fit. Cold emails can be effective if concise, clear, and targeted. Understand investment mandate of each VC to avoid timewasting.
4. Geographic considerations
• Q: Do we need to be physically present in the US?
• A: While physical presence isn’t mandatory, having a representative, partner, or operational entity in the US strengthens credibility.
5. Differentiation
• Q: How can clean tech founders stand out?
• A: Highlight your competitive edge clearly. Show awareness of global competitors and explain how your solution is unique. Demonstrate deep customer discovery and understanding is essential.
6. Cultural adjustments
• Q: What cultural differences should founders be aware of?
• A: Americans value directness, fast follow-ups, and big thinking. Present confidently, emphasize your achievements, and show ambition. Be prepared for a fast-paced environment and a results-oriented mindset.
7. Common red flags
• Q: What are red flags for US investors?
• A: Key red flags include: Lack of clear unit economics or financial metrics, Weak understanding of US customer needs, Disorganized cap tables or co-CEO arrangements, No clear path for manufacturing and after-sales service if hardware is involved.
8. Building relationships
• Q: How can founders effectively network with US investors?
• A: Use warm introductions wherever possible, but don’t underestimate a well-crafted cold email. Be concise about your ask and why your company is a fit for their portfolio.
9. Presenting at conferences
• Q: How should I structure a 5-minute pitch?
• A: Focus on:
What problem you solve and for whom.
Evidence of traction and scalability.
Your ask (e.g., funding, partnerships).
End with a strong call to action and clarity on how audience can help.