Finding the contrast between
@CanadaSoccerEN gearing up for the
@WorldCupEN and
@ussoccer lurching along ... interesting, to say the least.
Canada is treating the tournament as a genuine catalyst for long-term growth. It reminds of how it felt for the US in 1994.
With a seemingly clear plan, they're investing in grassroots development, coach education, referee programs, and the new Northern Super League.
Under
@jessemarsch the men's national team has shown real progress and cohesion, using the home advantage to build a stronger football culture from the ground up.
And it certainly explains why they extended his contract to 2030. If there is one thing he can do, is bring energy and purpose to the cause ...
It's a thoughtful, forward-looking approach focused on building a legacy ... growing participation, infrastructure, and the next generation of players.
In contrast, the U.S. soccer ecosystem feels bogged down in familiar cycles of internal politics, coaching instability, and underperformance relative to expectations. Leadership is largely silent, or like Matt Crocker, have left for greener pastures.
Despite massive market potential, MLS challenges, federation issues, and inconsistent results have left the USMNT navigating a narrative of mediocrity rather than dominance on home soil.
The World Cup isn't just about hosting matches, its where you go afterward. Canada appears poised to maximize this moment for sustainable growth. The question for American soccer leaders is whether they can move past the stagnant state of the game, and elevate it instead.