The leading social media conference for marketing professionals since 2009. #SMSsummit #SocialMedia
Joined July 2014
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1,434 Photos and videos
We're thrilled to have Michael Connolly (@DelcoPAGov) join the #SMSsummit Government speaker lineup! He'll break down the full Reel lifecycle (finding ideas, music licensing, accessibility, iPhone gear & more). Learn more: hubs.ly/Q04kB51v0
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Struggling to keep up with #HigherEd marketing trends? Here are some leaders worth following:
@matthewduncan (@CUBoulder) — social listening pro
@TheJennyLi (@MIT) — social strategy expert
@mareejones (@UABNews) — sharp social media takes
Full list 👇
hubs.ly/Q04kD7Zm0
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Did you know that @Reddit accounts for 40% of all AI citations worldwide? 🤯
That means conversations happening in subreddits today are shaping how ChatGPT, Perplexity & Google answer questions about your brand tomorrow.
Is your brand showing up? 👇
hubs.ly/Q04kF4Zm0
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Government comms tip: useful is engaging. Abbey Lampert from @PortofSeattle breaks down operational storytelling for complex topics (think infrastructure, public safety, policy) at #SMSsummit to help marketers build strong community relationships: hubs.ly/Q04jXGwL0
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"Just post this!" 😅 Sound familiar? Join Jared D. Howard from @Caltech at #SMSsummit for Higher Ed as he answers your real questions about managing campus content requests without losing your mind & strategy. Learn more about this Ask Us Anything session: bit.ly/49GJG0N
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Getting leadership and social teams on the same page is a critical part of any higher ed marketer's job. Catch this panel at October's #SMSsummit with voices from @FAMU_1887, @DukeMedSchool, @smuhalifax and @BaylorAthletics. bit.ly/49yEMmE
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The @TSA made a retiring dog go viral. @WSDOT hit 31M views with one push-bumper truck. @USPS got fashionistas hooked on postal history. Gov agencies are showing up on Reels! Here's what your agency can learn from these 10 government accounts: bit.ly/439oRaL
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By 2030, social media will have nearly 6.6 billion active users. Is your small business ready to compete? Check out this article to find out which platforms, content types and metrics will actually help you grow, without blowing your budget: bit.ly/4fqg63l
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Every comment is a decision. And most days you're making them in the seconds between meetings. 👀
Jameil Weldon from @MeckCounty will share a triage framework for handling the full comment spectrum at December's #SMSsummit for Government. Learn more here: hubs.ly/Q04hwLQW0
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Higher ed athletics accounts can go seriously viral! @PennStateFball, @PurdueSports, @MSU_Athletics & 17 others prove it.
Here's a round up of the athletic programs' accounts doing social media right: hubs.ly/Q04hwxk40
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At #SMSsummit Higher Ed this fall, @UWMadison's Anna Barry will share how she supports the chancellor's executive comms covering research, partnership & legislative engagement, all behind the scenes. Learn more about her talk: hubs.ly/Q04hx49g0
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49% of @tiktok_us users have bought something after discovering it on the platform. Most of those conversations happen without a tag or mention.
Are you listening to those conversations in time to act? Check out this insightful social listening guide: hubs.ly/Q04hwqgf0
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Your photo has ~1 second to answer: Who is this brand? Why should I care? Does this belong in my feed?
If it can't, your caption never gets the chance.
📸 Photography styling isn't a creative afterthought. It's a performance strategy.
Read more here: hubs.ly/Q04h91x-0
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Managing 9 platforms solo. 11pm "did I schedule tomorrow's post?" panic. Getting asked to "make something go viral." 😮💨
SMM burnout is real and it rarely announces itself. Here's how to build systems that actually protect you before you hit the wall: hubs.ly/Q04hllpH0
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Most B2B brands on LinkedIn are posting essays nobody asked for.
But a few are absolutely crushing it. @figma, @clickup, @Commsor & 7 others prove that memes, relatable skits & short videos beat polished corporate content every time.
Check them out here: hubs.ly/Q04h8SYK0
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The best time to post depends on the platform, your audience & the type of content you’re sharing.
This guide breaks down the top posting windows for @instagram, @tiktok_us, @LinkedIn & more, plus how to build a smarter scheduling strategy.
Read it here: hubs.ly/Q04g9Wtm0
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Matt Duncan of @CUBoulder joins the speaker lineup for October’s #SMSsummit for Higher Ed! With 16 years in social media strategy and listening, he brings insight into higher ed engagement and reputation management. Learn more about him & his session: hubs.ly/Q04g9xvW0
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Most brands still sound like brands. That’s the problem.
Authenticity drives trust, engagement and conversions. Learn how @engain_io, @customsocklab and @driftgoods make social feel human and why it works.
Read more: hubs.ly/Q04gcQQx0
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AI sentiment analysis is changing how marketers understand their audience, turning comments & reviews into clear emotional signals.
Instead of guessing how people feel, tools like @brand24 & @emplifi_io help decode sentiment in real time.
Learn more: hubs.ly/Q04g91gM0
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Paid media, organic boosting, dark ads… same thing? Not even close.
If you’re running paid social without knowing the difference, you’re likely wasting budget.
Here’s how each works and when to use them: bit.ly/4t7fjr2
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