3,500 of The Best in SaaS and Cloud The Pirates and The Romantics CEO Gong CEO Synthesia GM Notion GM Intuit Mailchimp CMO Amplitude SVP Braze CCO Cloudflare CPO Dashlane CRO Brex CRO Insider Founder Snyk 20VC Harry Stebbings GP Accel Philippe Botteri GP Lightspeed VPS OpenAI VPS Retool VPS Canva ... and you!! See you June 4-5

Nothing like a good coffee break!

Loved @jasonlk Europa AMA? He'll be on stage next week @SaaStrAnnual for another exciting AMA - get your tickets saastrannual2024.com/buy-tic…

“You don't need to try to solve every problem with AI” @Braze SVP of Growth @spncr_b

Q&A are some of our favorite parts of content — what were your favorite questions from SaaStr Europa?

10 Cheat Codes @roam Founder @howard Learned While Scaling to $400m While Founding @yext 1. Founder is the Only Permanent Title 2. Build your own house soup-to-nuts 3. International is the Adventure of a Lifetime Catch the full session youtu.be/WzLmErLrwOo

Do you trust email communications? @guillaumecabane asked SaaStr Europa, when we no longer can tell the difference between human drafted email and AI drafted email, will you… A. Will you distrust all forms of email communication since it could be from a bot B. Look at the face value of the content and say “hey this is actually helpful"

Roderick de Greef Vice President of Sales & GM EMEA @LucidSoftware on the Top 3 considerations when deciding where to open their EMEA Office

SaaStr Europa - what’s it really like? Check out this recap video from one of our attendees! youtube.com/watch?v=-tYnFfGW…

Markus Lang talks From 0 to 100 Employees: How to Scale with @speedinvest

Just wrapped up reading this deeply insightful episode from @jasonlk of @saastr, and he's dropping some serious GTM truth bombs. A must-read for early-stage founders/CXOs. Having Deep product knowledge is a non-negotiable requirement for your sales team 🔮 Jason emphasizes that your VP of Sales needs to know your product inside and out. No exceptions. He puts it bluntly: "Whatever you do, I would never give anyone an offer letter before they give you a demo. From CRO to junior SDR. I would never give them an offer letter. If you're foolish enough to do, don't let them start until they can do a demo." Jason even shared a cautionary tale about a company that learned this lesson the hard way: "A company I invested in that's coming up on 16, 17 million in revenue, but it's had a tough last 18 months, like some of you have. And I knew the VP of sales, I didn't put him into the company, but I knew him a little bit and I recommended him. I didn't know him personally, I didn't actually do the work to fully recommend him, but I said, hire this guy. And in the sort of the sastr tragedy story, six months in, sales went down. He hired ten people, he brought in a team, and sales went down. It's the tragedy, the sastr tragedy story. But he was honest enough to not hide from it at the board meeting. He was honest enough to not blame me, the Lord, our God, the weather, whatever he said honestly, I've been here six months. This product is much more nuanced than my last product. The sale is more complicated, and I just never really learned how it worked. I never really learned how it worked." Ouch. Don't let this be you. Founders, don't ghost your sales team as you scale 👻 You might think hiring a VP of Sales means you can step back and focus on the product. Jason says think again: "No, I know when you hire the VP of sales, you want to get back to product. You want that time back. I am sorry. You never get it back and you will profoundly regret it when you step out of sales." Even the big dogs stay involved. Jason points to @Benioff of @salesforce as an example: "Mark Benioff goes to Davos. He said the other day he goes to Davos, with all the VIPs and he sits at the top of a staircase all day to meet customers. Like Salesforce is too big, you can't meet all of them. So he goes where the VIPs are and he has a spot. He's been going for ten years and he just stands at the staircase and says hi to his customers, even at 30 billion in revenue." Think twice before slashing that marketing budget 💰 When times get tough, marketing often ends up on the chopping block. But Jason warns this could be a mistake: "When you cut salespeople, you cut your present, when you cut marketing, you cut your future. And it's a tough call, but I genuinely think a lot of SaaS companies are public. Companies are too efficient and one reason a lot of them aren't going to get better is Salesforce wants 50% operating margins. The only way you can do that is spending nothing on sales and marketing." He even shared a real-world example of this happening right now: "I talked to a public company, the CRO doing multiple billions who called us a couple of weeks ago saying I can't do SaaStr Europa this year, and this company is massively profitable. I said why? My marketing budget just got cut to zero, he said. I want to be an annual in September. I can't do it. I know. I told you it's fine. It's fine. This is a multibillion-dollar company that has pressure and so the CEO cut, literally cut his budget to nothing." The full video is full of GTM gold. Link in the next comment.

Index Ventures has raised $2.3bn in new funds—an $800m venture fund and a $1.5 billion growth fund. indexventures.com/perspectiv…

Hear how SaaS companies manage the demand for AI (both in products and internal tools), enterprise AI adoption patterns, and more in this @SaaStrEuropa session with Retool's Head of Sales Eleanor Dorfman, Dominic Grillo of @OpenAI, and Harry Stebbings of @20VC: saastr.com/mastering-saas-wi…

SaaStr Europa was a month ago, and we already can’t wait for next year! In the meantime, catch up on all our sessions on our YouTube: youtube.com/@Saastr

Hook's Natasha Evans on How to Use Data for Revenue Growth 📈

“Forget SaaS gloom and doom. Just build.” @jasonlk 💪 Catch his full session from Europa 2024 here: youtube.com/watch?v=00_mp6k7…

The first SaaStr.ai Summit! Sep 10-12 in SF Bay at Annual - What Really Works - What Doesn't - And What The Future Holds The deepest dives on AI in SaaS CEO Klaviyo CEO Procore CEO Attentive CEO Apollo SVP Nvidia CPO GitHub CPO Calendly SVP Cloudflare VPM OpenAI 100s more leaders

We had a blast with everyone at SaaStr Europa 2024 🚀Catch up on all our sessions on our YouTube: youtube.com/@Saastr

So great chatting with Raj Dutt, founder/CEO of @grafana at @saastreuropa ! 3 key insights on the path to $250M ARR: 1) Find small ways to celebrate the role that non-sales people have in winning deals — whether that be engineers, lawyers, or anyone else at the company that helped. This becomes a key part of your culture 2) Every year, as the founder/CEO, ask yourself what kind of relationship the company needs from you. This looks very different at 10 people versus 1200 3) Think long-term about how you grow the pie. Grafana monetizes less than 1% of their users today at their scale We @lightspeedvp have been lucky to have the company since Series A cc @gauravgram

We had the pleasure of attending the @saastreuropa in London, one of the premier tech events. It was an insightful and enriching experience with invaluable sessions and networking. We are happy to participate in such an incredible gathering and look forward to the upcoming events

We had a great time at @saastreuropa, see you next year! 👋 #saastr