Joined February 2009
626 Photos and videos
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Thanks Ma'am, but can we discuss an alternative? "I can't wear the badge of a system that causes so much harm to the same young people I've spent my career in service too." medium.com/@sam_10166/thanks… #BlackLivesMatter #MBE #FridaysForFuture #protests2020
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This week I published the first chapter of a book I've been failing to write for 10 years. It's called Professional Rule-Breaking, and this chapter; Robots vs Rulebreakers; is my most-read Substack post since announcing the birth of my son: samconniff.substack.com/p/my…
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My wife thinks I'm having an affair with Claude, and why we need rule breakers more than robots? open.substack.com/pub/samcon…
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AI Promises answers but Humans Want Crisps. Here’s Why? open.substack.com/pub/samcon…

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The one piece of data that reveals almost every bad decision we make. open.substack.com/pub/samcon…

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Warming up for the launch of The Uncertainty Toolkit with Sunday papers, and a lot of questions about 2026. 5 years of research. Tens of thousands of people. Plenty of tools. Next up: lab coats on streets live sessions online, sign up: uncertaintytoolkit.co.uk/202…
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Adding our forthcoming book (out Jan people!) to the most venerable shelves of art and science: The Uncertainty Toolkit, out Jan, Pre-order here: mkm8EWE@hza!zxv4gzv
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Exactly two months until publication day #uncertaintytoolkit
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100's of men have joined the #hardasnails experiment to increase empathy and expand the idea of 'masculine energy'. Know a man brave enough to walk a mile in someone else's nails? Early evidence suggests it can boost empathy and increase confidence to challenge stereotypes.
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Some of the inspiring reasons given by the men taking part so far...
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Hard As Nails Goes Live! Now We Need You open.substack.com/pub/samcon…

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This is the last chance to find out what nearly 100% five-star reviews are about (OK, there are 2 x 4-star ones). And your last chance to find out what I've been going about (It's OK, I know lots of you still don't really get WTF it is) all this time.
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Some pretty hardcore teams have joined the Uncertainty Experts from Netflix to Nike and from the All Blacks to The Atomic Weapons Establishment. The bravest team in the world is totally inspiring and also un-surprising! open.substack.com/pub/samcon…
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Three days and a few places left to Uncertainty Experts' third-anniversary outing of giving people tools to 'worry less and do more', and I couldn't put it better than Matt... join a cohort including @Unilever, @LEGO_Group @AllBlacks, @Google , @NHS and many more.
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A pilot of U.K. Entrepreneurs recently completed Uncertainty Experts and, unsurprisingly, had the best scores for Uncertainty ever seen We’ve had teams from Lego, Nike, Netflix, Unilever, BBC, Nestle, NHS, and MOD. But what came next surprised us more: samconniff.substack.com/p/ho…
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Thank YOU @DoBookCo and @thebookseller we are both massively proud and grateful! #DoYou #ComingSoon
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The difference between change resistance and readiness is that ‘transformation is an emotional sport’. The problem with the VUCA model, is not appreciating the ’U’ is an emotion, as well as a situation.

 #UncertaintyExperts #VUCA #Change #Transformation #Uncertainty
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We've only been advising embracing uncertianty as the best strategy for 3 years. When strategic advisors as sh*t hot as @BCG catch up, it's a good sign. Do any of you know anyone at @BCG? I'd love to invite them to the next #UncertaintyExperts and make allies in uncertainty?
Instead of chasing certainty, try embracing uncertainty. That’s our latest #TEDatBCG talk in a nutshell. on.bcg.com/3JabsF6
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