#MetaAds is standardizing its performance metrics across platforms, making “views” the central way to measure content performance on Facebook, Instagram and Threads. Learn more from Anu Adegbola (@TheMarketingAnu) via @sengineland>> buff.ly/3ObIjvN
If PMax performs the same as your standard setup, then you're getting the same results at decreased reported data and insights. You lose in that scenario. Let's force Google to give more insights with PMax by voting with our budgets. 🤔 #ppcchat
Performance Max experiments are rolling out in Google Ads! The highly-anticipated Performance Max feature is now available in Google Ads accounts. @rustybrick
I don't care that Google is forcing us into GA4. I care that they are:
1. Deleting all prior Analytics data.
2. Not providing a historical view in GA4 that merges the old data in.
This should be entirely unacceptable by business owners and marketers.
If you want to start using GA4 to measure your SEO efforts, take a look at this comprehensive guide by @kseniakyslova from @SERanking showing where to find in GA4 what you already likely use in UA 👇👀🔥 seranking.com/blog/how-to-us…
Two and a half years ago, we introduced Google Analytics 4 to address evolving measurement standards and help businesses succeed. Today, we’re announcing that we’ll begin sunsetting Universal Analytics next year.
Learn more about what to expect → goo.gle/3MPcUh3
Does anyone know who runs the Google Ads campaigns for @findmeagift? They are bidding on a brand and using that brand in the ad copy when they clearly aren’t that brand #notcool
Look! The Paid Search Association kicks off its bi-monthly webinar series on 1 October. Starting us off will be the PPC expert Fred Vallaeys, presenting
3 Ways to Make Automations in Google Ads Perform Better. Register here - slots are limited: us02web.zoom.us/webinar/regi…#ppcchat
If you're having the most Mondayest Monday ever in your current role, @airadigital has a number of roles open:
📈SEO Consultant ( a Snr)
💰Paid Media Consultant
📢 Content/Digital PR Exec
🧠 PR/paid/digital Internships
DMs open for any questions!
Attention anyone who is looking to either get started in public speaking or take their presentation skills to the next level, please checkout @bethekeynote that @oligardner launched today. This man is one of the BEST presenters I know and you can learn so much from him!!
🚀 This. Today. Is day zero of my new startup, Be the Keynote - everything you need to become an exceptional public speaker and virtual presenter.
bethekeynote.com
I would sincerely love a retweet to reach a wide audience on this proud and epic day. 🙏
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