Hi everyone - I'm spending a little more time over on Bluesky (like many others). It's just like Twitter used to be. You can find me here if you're exploring too.
bsky.app/profile/sarahgoodalā¦
Influencer marketing only works if you build a relationship. Agree. You can scale that approach by identifying your employee influencers and matching them to external influencers - build relationships at scale! #B2BMarketingEX
Influencer Tiers
Mega (1m ) -> Macro (100k-1m) -> Micro (1-100k)-> Nano (less than 1k)
There was a great quote but heās going fast and I couldnāt get it in time⦠it is nearly lunchā¦
#b2bmarketingex#mtex23
Some employees avoid 'influencer' status for fear of it being associated with celebrity and popularity. Others cringe at the phrase 'thought leader'.
I'm curious to learn how those leading Employee Advocacy and #InfluencerMarketing programs refer to theā¦lnkd.in/ezK4nf7f
Marketing & Sales Leaders: Are you following The B2B Institute? If not, I'd strongly recommend you do. Here's why šš¼
Thanks to a recent post from @CharlieLander2, I've just lost myself for an hour navigating the great research @JonLombardo and teamā¦lnkd.in/eAMBM4zQ
Today, Meta launched their rival platform to Twitter - #Threads. Youāll find it in your Instagram account. Here are my thoughts so far:
šŖ” Itās easy to navigate and simple to use
šŖ” Iām missing GIFs
šŖ” Hashtags donāt work so itās hard to follow convā¦lnkd.in/ees-Z3qG
Hey Twitter - Iāll be spending a little time over here š exploring Threads for a couple of days - follow me at the link below #twitter#threadsthreads.net/@sarahlgoodall
Biggest social media platforms 2023
The most popular social networks worldwide as of January 2023, ranked by number of monthly active users
Telegram is now more popular than Snapchat, Pinterest, and Twitter statista.com/statistics/2720ā¦
šš¼ Goodbye Twitter? Hello Threads?
This Thursday (6th July), Meta is launching their new platform - Threads - that apparently looks like Twitter, feels like Twitter and is connected to Instagram.
Over the last year, Elon has tinkered with the algoritā¦lnkd.in/eXkhe-Nb
Our very own Deepa ran 10km yesterday raising money for The Anthony Nolan Trust in memory of her father. She's at 92% of her goal - asking the Twitterverse to help her reach 100% buff.ly/3NXIXOf
Yet another interesting move by the platform to further alienate audiences and the search engines. Sounds temporary but who knows. Anyone still here? Or people moving off?
Twitter has started blocking unregistered users buff.ly/3Nwv3kH
#Allyship | I've been curious about this for a while and made even more aware of it when Ryan Humphreys wrote about it in his blog "How To Support Employees During Pride Month (Without Pinkwashing!)". Link below šš¼
https://lnkd.ā¦lnkd.in/eAXe3P5klnkd.in/eaugBRcN