How to find good B2B influencer partners and how to work with them on ongoing basis. IMO in B2B, vendor brand and influencer (thought-leader) brand get intertwined so much so that one propels other or both suffer (if things are not aligned). A good influencer (thought leadership) will not sacrifice their authentic voice for over the top salesy narratives of a brand.
On stage
@MarketingProfs @YuHelenYu @ashleyfaus @cspenn
@Onalytica @WilliamsTim @Britopian
#B2BInfluencerSummit