I was in grad school that fall, and I have a vague memory of surfing the early web and finding a reference to this pizza place where you could order from the web. I think I even visited the site but saw that it wasn’t anywhere near me. I had no idea of its significance then.
In the summer of 1994, the internet was a quiet place. There were no secure shopping carts, no digital wallets, and no Amazon. Most people viewed the web as a giant digital bulletin board.
But a small group of twenty-somethings working at Pizza Hut headquarters in Wichita, Kansas, wanted to try something crazy.
They built a crude, gray website called "PizzaNet."
To test it, they set up a computer in a local pizza shop. If a customer lived in Wichita, had a rare internet connection, and knew the specific web address, they could type in their name, address, and select a medium pepperoni, mushroom, and extra cheese pizza.
The website didn't even have a way to accept credit cards. The order just popped up on a screen in the kitchen, the cooks baked it, and the delivery driver collected cash at the door.
In late August 1994, a customer actually placed an order. The screen beeped, the pizza was made, and history was quietly altered. It is widely considered the very first commercial purchase ever made on the public web.
Within a year of that single pizza delivery, Amazon and eBay were founded.
Today, global e-commerce is a multi-trillion-dollar industry that delivers everything from groceries to cars directly to your doorstep. But the entire digital economy we rely on today kicked off because someone was sitting at home in Kansas, staring at a computer screen, and really wanting a slice of pizza. 🍕💻