Hello, my name is Matthew Capala. I’m the founder and CEO of Alphametic, a digital marketing agency in Miami, speaker and author. This is my story. #matthewcapala #SEO #SEM #alphametic alphametic.com/matthew-capal…

Today’s SEO terminology debate is more than semantic. I sat down with Dale Bertrand, Founder and CEO of @FireandSpark, who makes the case for GEO (Generative Engine Optimization) over traditional SEO ranking-speak. AI does not game exact-match keywords. It understands intent and serves the best answer. Is your content optimized for rankings or for answers? There is a difference. Watch the video to learn: - Is optimizing for AI different from traditional SEO? - How SEO professionals define GEO, AEO, AIO, and LLMO - Why Dale prefers "answer engine optimization" as a strategic frame for content - What it actually means to optimize for the questions your customers are asking Check out part one of @Alphametic’s SEO Insider interview series. More coming soon. #AISearch #SEO #GEO #AIO #AI #Marketing #GenerativeEngineOptimization #AnswerEngineOptimization #DaleBertrand #Alphametic

The solution is to rally around open source. That's the only way to compete with a superpower technology network effect if you are not a superpower yourself. And it's the only way to bring the rest of the world along on the same team as you. Open source.

Tap the emoji to see some magic #seo 📈

Dominate your competition with the strength of data and the precision of the SEO Yokozuna. At Alphametic We don’t just rank, we rule! #seo #sumo #yokozuna

We hired a new social media intern, her name is Claude

Meet the @Alphametic Watch, the only watch that actually gives an accurate reading of your SEO. It tracks every ranking update in real time, breaks down the exact SEO factors that matter, and tells you what changed before your competitors even notice. No complex mechanism, just a focused team of #SEO experts powered by AI and best-in-class tools. Pure, actionable intelligence. Get in touch to experience the Alphametic advantage! #solana #solanawatch credit: Solana watch

The invisible hand of SEO

ChatGPT dominates AI search in 14 out of 15 top GDP markets worldwide. 🌍🤖 Our team at @Alphametic pulled the latest @Statcounter data to map where ChatGPT, Gemini, Perplexity, Copilot, and DeepSeek actually stand country by country: * Brazil leads at 81.7% ChatGPT share, the highest of any market * The US is the largest ChatGPT market in the world by volume * Russia is the main outlier. Perplexity wins there at 48% * Gemini is quietly building market share across Asia, hitting 25% in South Korea, Japan, and China * France is heavily ChatGPT-skewed, which makes it a prime candidate for a ChatGPT-first strategy If your strategy isn't accounting for where AI search traffic is going, 2026 is the year to fix that. Read the full breakdown on our website. #ai #chatgpt #seo #sem #aisearch #digitalmarketing #internationalmarketing #searchmarketing #googlegemini #perplexity

Meet the @Alphametic Watch, the only watch that actually gives an accurate reading of your SEO. It tracks every ranking update in real time, breaks down the exact SEO factors that matter, and tells you what changed before your competitors even notice. No complex mechanism, just a focused team of #SEO experts powered by AI and best-in-class tools. Pure, actionable intelligence. Get in touch to experience the Alphametic advantage (credit @solana edition) #solana #solanawatch

Day 1 of Alphametic AI Hackathon in the books 🤖 ✅ Claude Cowork Enterprise Onboarding ✅ Slack & Google Drive Connectors ✅ Global Instructions, SOPs & Client Folders ✅ SEO & SEM workflows, plugins, tools Have a Claude weekend! #ai #claude

How much wealth you’ve created for other people > net worth

I bought an NFT, am I doing it right?

Is your 2026 global search marketing strategy leaning too heavily on a single platform? We recently analyzed the latest StatCounter Global Search Engine data, and the findings highlight some critical shifts that every Global Marketing Manager should have on their radar. While Google remains the leader, the data shows that desktop usage is holding much stronger than many anticipated, AI platforms are on the rise, and local search engines - such as Baidu and Yandex - are offering high value opportunities in top GDP global markets. At @Alphametic , we’ve taken this raw data and turned it into strategic International SEO & SEM Roadmaps for the year ahead. In our latest blog, we break down: - The "Other 10%": Why Bing and Yahoo might be additional cost-effective global ad channels to test right now. - Global Insights: How the search landscape shifts in China and Japan, and what it means for your international growth. - The Rise of AI: Why SEO in 2026 is about more than just Google, and impact of AI platforms, such as ChatGPT, on the Global search engine market landscape. Don't let your Global SEM strategy go stale. Use these insights to diversify your portfolio and reach your customers wherever they are searching. #seo #sem #ai #google #yahoo #baidu #bing #yandex #searchengines

Honored to be keynoting @NSUFlorida's Digital Marketing Summit on April 24. My topic: Stop Treating LinkedIn Like Social Media — How AI and Strategy Turn Your Profile into a Business Engine. Sharing the stage with @BrookeSellas, @SearchDecoder & a great lineup. If you're in South FL — come hang. 👇

Worth watching! 🇵🇱👑

Excited to be speaking at the Nova Southeastern University Digital Marketing Summit 2026 this April. There’s something special about being back on a university campus, where the future of AI-first marketing is literally sitting in the audience. Since my days of teaching digital marketing in the classrooms of NYU, I’ve been eager to get back into the energy of that environment to talk about AI. On April 24th, I’ll be joining an incredible lineup of industry leaders at Nova Southeastern University’s Digital Marketing Summit, hosted at the Huizenga College of Business. My focus? 👉 How AI is fundamentally reshaping search, SEO, and digital marketing as we know it. We’re no longer optimizing just for Google. We’re optimizing for AI engines, LLMs, and the entire discovery ecosystem. In my session, I’ll break down: - What “AI-first search” actually means in 2026 - How to future-proof your SEO strategy (beyond keywords) - The frameworks we’re using at @Alphametic to stay ahead of the curve - Where most marketers are already falling behind What I’m most looking forward to, though, is the conversation. Events like this bring together students, marketers, and business leaders—all trying to answer the same question: “What’s next?” And the truth is... what’s next is already here. Most just haven’t adapted yet. If you’re in South Florida, I highly recommend attending. Let’s connect, exchange ideas, and push the industry forward. #DigitalMarketing #SEO #AI

ChatGPT now ranks #5 top website in the US, a 3 point jump from the end of 2025. Anthropic Claude has been growing the fastest, but is still far, behind OpenAI. Needless to say Google dominates at #1. via @Similarweb #seo #ai #geo #google #chatgpt #claude