Hosted for the first time in Europe, The King has visited
@SXSWLndn, a culture, technology and creativity festival in Shoreditch, East London.
Originating in Austin, Texas, the festival aims to serve as a platform to showcase the future of the creative industries, supporting emerging artists and innovative projects.
His Majesty also popped into Old Spitalfields Market to meet locals and speak to stall holders working the market’s ‘Antiques Thursday’.