Dette er det viktigste punktet i VAR-rapporten. Fra 5 til 8 kameraer: 25M i året Mållinjeteknologi: 36M i året Semi-automatisk offside: 5M i året Sensor i ball: 10,1M i året Skeleton detection: 0,32M i året Kostnad i dag: 17M i året Kostnad med "forbedret VAR": 88,42M i året

Switch to Hetzner they say

Den VAR-sjefens bønn kan du få billig av meg.

SECRET ADTECH ALLIANCE: GOOGLE AND META'S TEEN TARGETING SCHEME EXPOSED - Google and Meta secretly collaborated to target teens with Instagram ads on YouTube. - Ads targeted 13-17-year-olds using an "unknown" group, bypassing Google's own rules. - Google initiated an investigation and cancelled the project after exposure. - The campaign aimed to attract younger users to Instagram, competing with TikTok. - This revelation comes amid heightened scrutiny and legal challenges over Big Tech's handling of minors. 📖 Article: ft.com/content/b3bb80f4-4e01…

Alt blir bedre med VAR...

📢 We’ve added a new record to the GA4 BigQuery Event export that contains the Google Ads and Manual campaign context information for each session present in the export. This information will be repeated for every event in a session to enable fast and easy channel analysis in BigQuery of any event within a session. The exported data is the same as used in GA4 behavioral reporting. goo.gle/3LAe28I

I hacked the @SAP AI platform by changing my UID to 1337. …Yeah, really. This led to admin permissions on several SAP systems, but also access to customers’ secrets and private AI files 👀 This is the story of #SAPwned 🧵⬇️

“First Party Mode”, a new feature from Google that allows routing Google Tag requests through a same-origin setup, is now in Beta. developers.google.com/tag-pl… I’m working on an article that explores the inner mechanisms of this. #measure #google

Man this was about damn time

Server Side tracking benefits from the experts who actually deploy server-side tracking: 1) Offer advantages against cookie deprecation. 2) Offers significant benefits even without additional enrichment.  3) Provides better privacy controls than client-side tracking ever will. Privacy lunatics spread misinformation that businesses use server-side tracking to hide data collection from consumers. We deploy server-side tracking all the time. None of our customers ever asked us, "Hey, we want to spend thousands of dollars on server-side tracking set-up because, you know, we want to hide data collection from consumers and bypass user consent. Let's do it.". Eliminating user consent is not the primary motivating factor for businesses utilizing server-side tracking. Businesses utilize server-side tracking to enhance their GDPR compliance and privacy control and reduce dependence on third-party data collection. . . 1) Offer advantages against cookie deprecation. While server-side data collection isn't a perfect solution, it can offer advantages against cookie deprecation by passing key limitations of traditional cookie-based tracking: >> Cookies don't seamlessly track users across different devices, leading to fragmented data. >> Cookies raise privacy concerns as they can track users across multiple websites, leading to data hoarding and potential misuse. >> Third-party cookies often have short lifespans, hindering long-term data analysis. >> Attributing conversions across different touchpoints becomes difficult with limited cookie data. I am surprised that cookies have not been phased out so far. It is an outdated tech which needs to go. . . 2) Offers significant benefits even without additional enrichment. Server-side data collection offers significant benefits even without additional enrichment. It offers centralized data management, reduced reliance on external vendors, and potential integration with consent management platforms. Server-side control facilitates better data management and anonymization, aiding compliance efforts. Thus, the use of server-side tracking enhances data control and privacy. . . 3) Provides better privacy controls than client-side tracking ever will. One of the biggest benefits of the server side is reducing data exposure to third parties. Data collected through the client's browser is often shared directly with third-party services (e.g., advertising platforms), increasing the risk of data leakage and/or misuse. Server-side tracking can provide better data anonymization controls than the client side. The data collection process is more controlled and consistent with the server side, as it's less subject to user interference, allowing for more reliable data management practices. Your customer's data is not secure, and you are likely breaking a dozen different privacy regulations by relying on outdated tech like client-side tracking, which is unreliable, insecure and provides poor GDPR compliance.

Google Ads VP pressuring Chrome teams (and maybe Search teams) to inject queries and make ranking tweaks to improve ad revenues, implies email from DOJ investigation seroundtable.com/google-ads-… via @pdrmnvd

Bli med inn og se hvordan @Komplettno bygger nettbutikken sin! 💪 – Vi kan ikke bygge noe nytt før vi vet hvordan det gamle fungerer. Og noen ganger er det vanskelig å finne folk som i det hele tatt vet hvordan de gamle, tekniske løsningene fungerer. kode24.no/artikkel/hos-kompl…

🇪🇺🇺🇸The EU is set to sign off on a new data transfer deal with the US this afternoon. Justice Commissioner Didier Reynders will speak during a press conference on the EU-US adequacy decision on data flows at 3:45 pm CET.

Jay Z & Big B, hanging out in France.

Get ready for Elon’s bullshit in 2024.

BREAKING: Russia stages military-style propaganda parade on Norway's Svalbard archipelago thebarentsobserver.com/en/se…

Vi nærmer oss slutten på Folkeinvest-kampanjen vår (20t igjen) og vi kan ikke annet enn å si oss meget fornøyd. Vi ser tendenser til en økt interesse nå på tampen, så hvis du vil være med å bikke oss over 10 millioner, har du til klokka 18:00 på onsdag. Goodgame.no/folkeinvest

After Substack announced this week that it had built a Twitter competitor, Twitter prevented Substack writers from sharing tweets in their newsletters. Then on Friday, Twitter took steps to block Substack newsletters from circulating on the platform. nyti.ms/3KFgf3a