Opinions/notes on CX, AI, and marketing.
Joined November 2015
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Andrej Karpath, the man who coined "vibe coding" said it best
"Our primary job shifts from writing code to reviewing it. It's like an intern. You don't let interns push to production without review."
The problem now is most vibe coders don't know enough to review what AI wrote.
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Simplified CX retweeted
May 8
Remember these predictions?
“Software engineering will be dead because of AI” —> we’re seeing more demand for sw engineering (good part thanks to AI)
“SaaS will be dead because of AI” —> SaaS businesses growing massively (in part thanks to AI)
Be careful what you believe
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A paradox of AI in services that I see:
The more AI is in the backend, the more human the frontend has to feel.
Clients won't see the AI layers. They'll feel it in faster actions and responses.
The best services biz will be invisible AI with a human face as the trust factor.
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AI is flooding podcast feeds & yet consumer willingness to listen to AI-narrated audiobooks dropped from 77% in 2023 to 70% in 2025, and keeps falling.
Shows how people might tolerate AI text but not AI voices.
Love how audio is where the authenticity line gets drawn in bold.
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Feb '25: Vibe coding coined. Collins' Word of the Year by December.
April '26: Three major breaches. Lovable exposed user source code and database. Vercel got breached through an AI tool. Bitwarden's CLI was hijacked.
That's 14 months from buzzword to systemic security crisis.
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AWS CEO Matt Garman’s says he doesn't believe that "SaaS is dead", instead he points out that demand is about to explode.
AI lowers the cost of creating it. When creation gets cheaper, usage scales. The shift isn’t less software. It’s more, just built differently.
(TOI)
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Simplified CX retweeted
If you've ever been to a Five Guys location, then you know that regardless of what size you order, there's always a “topper” an extra scoop of fries piled into the bottom of the bag.
Five Guys intentionally adds extra fries so customers feel like they are getting a good deal, even though the cost is already factored into the menu price.
Founder Jerry Murrell has said it is better for customers to feel that their serving of fries was too large.
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UGC "USER-GENERATED-CONTENT", is it not?
When you add AI to UGC, where is the authenticity? where is the rawness in the review? this is the equivalent of buying your reviews and faking customer testimonials for the internet.
May 5
This is what a real converting AI UGC ad looks like.
I see a ton of AI UGC stuff promoted on X… most of it is goon / slop clickbait to get you to into some bs lead magnet.
If you’re actually in D2C and want to learn conversion ad frameworks, use my 5.1 framework.
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The Gen Z consumer are very deliberate.
Turns out they're 13% more likely to show up opening weekend than older generations. They don't want to own media. They want to experience it. That's not apathy.
That's a different relationship with culture entirely.
59% of Gen Z users actively subscribe — and then unsubscribe — to a streaming service just to watch a single title:
• 62% won’t pay full price for video games
• 71% have stopped buying physical music
• 70% no longer by hard copies of TV shows and movies
• On the bright side: Gen Z is the most theatrical generation, with 13% more likely to attend opening weekend than older movie-goers
(Source: “Generations In Play: 2026 Audience Insights Report” - Dentsu/IGN Entertainment)
variety.com/2026/tv/news/gen…
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Simplified CX retweeted
May 6
The main benefit of your product should be explainable in one sentence or phrase. How is it different and why should I buy it? ONE sentence or phrase, folks. Apple did an excellent job of this with the iPod. Instead of using the usual industry jargon with GB, bandwidth, and so forth, they simply said, “1,000 songs in your pocket.” Done deal. Keep it simple and do not move ahead with a product until you can do this without confusing people.
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AI will not replace accountants, advisors, or consultants or any service job IMO.
It will replace the ones who spend 80% of their time on data entry and 20% on thinking.
It's already creating massive demand for the ones who can flip that ratio.
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Everyone wants to declare search dead. The numbers disagree.
Google Search is still up 19% YoY because it never sold links, it sells intent resolution.
What’s changing is this:
results → answers
ranking → reasoning
ads → embedded decisions within the answer
(Forrester)
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2025: Companies race to replace humans with AI in customer service.
2026: The word is "discernment."
Customers can tell when there's no human on the other end.
Smart brands aren't the ones using the most AI. They're the ones using AI to free humans for the work that matters.
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"products as a canvas for artists/influencers/collaborators" is a how you build a brand infused with the culture.
people want both exclusivity (limited drops) and inclusivity (from their fave celeb/community) and this gives them both with social commentary.
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Vogue calls analog living "a status symbol of luxury."
That's the most revealing sentence about AI's cultural impact I've read all year.
When choosing not to use a technology becomes aspirational, you know the technology has gone too far, too fast.
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Google Pay isn’t just adding a new feature with UPI Circle. It’s shaping first money habits.
UPI Circle is trying to win kids’ first money experience (with parents being in control).
We know how it goes, win the first experience, win the customer for life.
(Forrester)
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“Vibe coding” looks powerful until everything works… badly.
AI can ship faster than ever. But it also ships:
• fragile systems
• undocumented logic
• zero ownership
When will we start agreeing that speed without understanding is just technical debt at scale?!
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Yarn kit searches up 1,200%. Craft kit sales up 86%. "Analog hobby" searches up 136% in six months.
AI didn't kill human creativity. It made people desperate to prove they still have it.
The more AI does our thinking, the more urgency we've to make something with our hands.
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Did you know that the Golden Globes 2026 just added a "Best Podcast" category?
584 million podcast listeners. Audiobook market growing at 10.58% CAGR. Digital audio growing at 2.5x the rate of total media spend.
Audio isn't rising despite AI, it's rising because of it.
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