Not gonna lie. Felt this one. @BaldyNFL and I have some work to do folks

The backstory is incredible

Met a waiter at a steakhouse who probably adds $20k/mo to the restaurant. Made me feel stupid because I thought he was just taking orders. Legit assassin. No pressure in his voice ever. No fake smile. No hard sell. Controls the table like he’s done it 10,000 times. He taught me something that changed everything about how I sell premium offers. We sat down and my friend said he wasn’t going crazy tonight. Just wanted something simple. The waiter looked at the menu, pointed at 3 steaks, and said: “If you want a normal dinner, the sirloin is solid. If you care more about flavor, the ribeye makes sense. But if you came here for the full experience, that’s the tomahawk.” Then he shut up as if nothing had happened. No explanation. No recommendation. No “this is our best one.” That hit me different. People are trying way too hard to sell. You’re “explaining” your deliverables. You’re “proving” your value. You’re “justifying” why your premium offer costs what it costs. Meanwhile killers don’t explain. They frame. They position. They let the buyer feel the gap. My friend ordered the $280 tomahawk 60 seconds later. Old me would’ve thought the waiter upsold him. The new me saw what actually happened. He made the cheap steak feel basic, the middle steak feel safe, and the expensive steak feel like the only serious choice. That is The Menu Frame. Your prospect doesn’t need another 30-minute pitch about your process. He needs to see the difference between the small fix, the partial solution, and the full outcome. Because once the cheap option feels like a compromise, the premium option stops feeling expensive. It starts feeling obvious. Your pricing isn’t the problem. Your frame is weak.

As a Knicks fan since May, it is really hard to see all these fakers come into my fandom. Like where were you when we beat the sixers? Where were you when we beat the cavs? In fact, where was I? Where am I?

Patrick Mahomes is well ahead of schedule in his ACL rehabilitation — with much optimism as he and the Chiefs target a 2026 regular season return @nflnetwork #ChiefsKingdom

Damn Nick….respect the grind. 95 degrees and South Texas 🫡 I won’t give the article away bc I want my dude to get the clicks, love the tease line and I respect his efforts here but “uhhhhh” 🤣

Beach vacay @NickHarrisFWST

Another homecoming w/ @nflnetwork now part of ESPN... Senior national reporter @StaceyDales spent 7 years at ESPN (2002-08) as a college basketball analyst, college football sideline reporter, and more. Great to have Stacey back reporting on SportsCenter today.

DeMarvion Overshown is working at MLB. He likes the added responsibility and wants to be the leader of the defense. But a number of LBs are also wearing the "green dot," in practice. Ryan Flournoy was productive (four catches). Really strong hands.

Sounds like @calebdowns already has the vets' attention 😤 @RashanAGary | @dallascowboys

Some observations about Cowboys OTA on Tuesday. Do not get carried away with any of these but here we go ... Cobie Durant had an impressive interception, driving on a Dak Prescott throw outside to Traeshon Holden. He did a somersault while making the grab. Later he added a PBU.

I try to learn one new thing a day and this one floored me. I feel this song in my soul explains why. Burnt orange sunsets baby!

No honor among thieves these days 🤣 I appreciate the ones who actually credit the work and where it came from but the bus has left the station.

CEO Brad Alberts says the franchise didn’t want to leave American Airlines Center, but Dallas never found a way for the team to grow beyond AAC. Plano did. dallasnews.com/news/politics…

Burchett- It’s not about “little green men and flying saucers,” it’s about spending billions of dollars which are unaccounted for on programs the pentagon says don’t exist, and then in the SCIF tell us they do exist..

The Cowboys' disguises were on display today during 7on7. Cobie Durant had a diving INT. Caelen Carson and Dee Winters had PBUs. Brian Schottenheimer: "I'm thrilled about where our pass defense is right now."

My friend produced Age of Disclosure. This information is all in it.

Elite post here. Business is changing everyday. Humor and gratitude stand out in this one. Good luck Dave!

.@BobbyBeltTX explains to @1053SS and @rjchoppy how new #DallasCowboys DC Christian Parker is already taking command of the team's defense

No LVs on the grass at practice this year.

And if I’ve got this wrong someone feel free to correct me or educate me 🤷🏼‍♀️