Globally recognized full service agency of choice for launching resilient growth across the entire customer lifecycle.
Joined October 2008
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17 Dec 2025
Why the heck is attribution reporting so tough for enterprise-level organizations? 🤕 Sandy breaks it down for us in this clip from an episode of “SmartBug On Tap.”
#AttributionReporting
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12 Dec 2025
The formula for enterprise-grade integration success? 🧮
Creative mindset ➕ technical skillset ➕data access 🟰quality software developers.
#SoftwareIntegration
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10 Dec 2025
AI excels at supporting structure and SEO. But if you want to make connections, you need a human touch. Balance both in your strategy.
Learn how with “SmartBug on Tap.” 🎧 hubs.ly/Q03Bdqqf0 #AIContent #B2BMarketing
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5 Dec 2025
“When clients say that they need an ‘enterprise-grade’ integration, what does that really mean?” 🖥️
Justine Verrier, Technical Solutions Engineer at SmartBug, offers her perspective based on a decade of experience working within the HubSpot ecosystem.
#SoftwareIntegration
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3 Dec 2025
One distinct characteristic of the #AgeTech space is that many brands target both B2B and B2C audiences, which can become tricky with a limited advertising budget.
So, which audience should you focus on first? 🤔📊
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19 Nov 2025
How do you know when your attribution model isn’t cutting it? Tune in below to reveal a tell-tale sign that your attribution approach needs an overhaul. 🚩
#AttributionReporting
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14 Nov 2025
In this “SmartBug On Tap” clip, Justine Verrier uncovers an often-overlooked action your teams need to take before diving headfirst into an enterprise-grade HubSpot integration. (Hint: Plan, plan, plan!)
#HubSpotIntegration
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12 Nov 2025
Using AI to brainstorm? These tools can help you:
✅ Poke holes in your strategy.
✅ Get fresh ideas.
✅ Troubleshoot tech you don’t know.
🎧Give “SmartBug on Tap” a listen to learn how we use AI tools: hubs.ly/Q03Bdqlk0 #BrainstormingWithAI #MarTech
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5 Nov 2025
If you’re thinking of pursuing #PaidMedia as an opportunity for a quick win, think again! 🙇
Remember: Paid media is an advertising amplifier, NOT a cheat code for quick conversions.
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3 Nov 2025
Fact or myth? HubSpot integrations for enterprise-level organizations are complex and tend to require a big lift.
Answer: Myth! 🤥
Justine Verrier explains why. 👇
#HubSpotIntegration
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29 Oct 2025
Could AI be a valuable editor? Absolutely. Used intelligently, it can:
✅ Spot style quirks.
✅ Format faster.
✅ Focus on strategy.
🎧We detail how we use AI in ”SmartBug on Tap.” hubs.ly/Q03Bdktn0 #MarketingOps #SmartBugOnTap
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15 Oct 2025
Data overload: it’s a problem faced by plenty of enterprise companies, but it CAN be avoided, especially with the intuitive tools in HubSpot. ✴️ #EnterpriseData
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8 Oct 2025
Not all paid media channels are created equal, so how do you know where to start? 🤔 This clip from a recent episode of SmartBug on Tap offers some insight on how to prioritize paid platforms in the AgeTech space.
#AgeTech
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2 Oct 2025
AI is everywhere, but can you leverage it to streamline your HubSpot integration? Justine Verrier and Casey Peddicord list a few common use cases in this clip. ⬇️
#HubSpotIntegration #HubSpotMigration
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29 Sep 2025
AI could be your go-to content helper, but don’t make these mistakes:
❌ Going in with no plan
❌ Settling for first drafts
❌ Leaving AI content untouched
🎧”SmartBug on Tap” shows you how to avoid them all: hubs.ly/Q03Bdjbw0 #AIContent #MarketingTips
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18 Sep 2025
Work smarter, not harder.
This 10-minute video shows how HubSpot’s Content Remix turns long-form content into ROI machines.
🔁 Repurpose with precision: hubs.ly/Q03JVLZZ0
#HubSpotTips #MarketingAutomation #ContentOps
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12 Sep 2025
CRM for Staffing Firms: Is Yours Serving Clients, Candidates, or Both?
hubs.ly/Q03J99hQ0
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10 Sep 2025
AI in attribution reporting: helpful or hype? 🤔
Sandy’s take? “It’s a little bit of both.” ⬇️
#TheAgeOfAI #AttributionReporting
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