I think
$YELP is a one of the greatest lost opportunities in consumer internet.
The app has been underinvested in (search is broken), their advertising has always been ineffective, and they missed multiple move into adjacencies before competitors (OpenTable, DoorDash, Angi, Mindbody, and other SMB services). They were early enough to have a real shot of becoming a SuperApp like Meituan, instead they floundered for years not changing much and bleeding capital.
Today though, it still represents a strategic asset that I cannot fathom why no one has tried to acquire
$ABNB could use Yelp to buttress their Services business giving them instant access to hundred of millions of reviews, >60mn MAUs, and tens of millions of business profiles.
It also solves Airbnb's key issue: frequency. People DO NOT open the Airbnb app often enough for it to be a strong foundation to cross-sell services. Looking up restauraunts/ local businesses is a high frequency activity for tens of millions of users. And if they improve the app, I venture to say they could easily increase that as their strong suit is UI. This is exactly what they would need in order to spin-up the services business.
OpenAI or xAI could absorb them to improve their local search results to compete against Google Reviews and they would also get a new customer touch point. The access to their ~10mn businesses is also PERFECT for a business that needs to build advertiser density in order to grow their ads business.
Meta could do the same to improve search results in their apps and have a new "business profile" page that is more comprehensive to a FB account (although more likely to be blocked).
At a 50% premium, that is a CAC of only $33 a user and you get access to ~10mn businesses, hundreds of millions of reviews, and other meta data.
Why not bet ~$2 bil on acquiring Yelp?