🚨 MCDONALD’S CEO EATS A $12 BURGER ON CAMERA - AND PRETENDS THIS IS NORMAL This is Chris Kempczinski, the CEO of McDonald's, calmly chewing their new $12 Big Arch and calling it “lunch.” Two quarter pound patties. Special bun. New sauce. 1,057 calories. Corporate tasting with cameras rolling. Meanwhile, working families in America are realizing McDonald’s is no longer “cheap food”. It’s overpriced survival junk calories being sold as innovation. He makes tens of millions a year. You’re standing at the counter wondering how a burger and fries quietly became $17. And his advice? “Try it when you can get it.” Does this feel like a brand that cares - or executives laughing while you pay more and get less?

It is with profound sadness that we share the passing of Bobby Weir. We send him off the way he sent so many of us on our way: with a farewell that isn’t an ending, but a blessing.  A reward for a life worth livin'. bobweir.net/bobby/ 📸 Chloe Weir