Joined August 2009
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15 Jan 2025
How can AI and automation help your sports digital content team save time, money, and resources?
@SeanCallanan shares insights on optimising workflows with AI and automation
Listen now - sportsgeekhq.com/402
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Jun 12
Clubs are turning merchandise into fashion, and fashion into revenue. Good read for teams thinking beyond traditional retail. noticesbe.substack.com/p/spo…
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Jun 12
Interesting early World Cup demand signal: hotel bookings suggest U.S. host-city momentum may be softer than expected versus Canada and Mexico. wsj.com/lifestyle/travel/ame…
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Jun 12
From Shaq on GLP-1 to Aussie fashion merchandising and FIFA's stadium naming-rights squeeze, today's Sports Geek Reads connects the stories shaping sport business.
Subscribe to Sports Geek Rapid Rundown for the daily roundup:
sportsgeekhq.com/shaq-on-glp…
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Jun 11
Big sponsors are moving beyond logo placement. Coca-Cola’s World Cup play blends culture, AI and storytelling across multiple touchpoints. cultureofsport.substack.com/…
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Jun 10
Physical AI is worth watching because it points to where automation may move next: from digital workflows into real-world environments.
generalistai.com/blog/accele…
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Jun 10
A useful example of venue diversification.
Stadiums can create value beyond match day through film, production and other commercial uses.
georgesriver.nsw.gov.au/Coun…
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Jun 10
Big events only look easy because of the work fans never see.
theaustralian.com.au/world/t…
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Jun 10
AI in social is moving beyond content creation.
Customer response, service and conversion are where the next practical gains may show up.
about.fb.com/news/2026/06/me…
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Jun 9
Meta’s business agent is another sign AI is moving from assistant to workflow layer. about.fb.com/news/2026/06/me…
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Jun 9
YouTube now commands more daily viewing time than Netflix. That should shape every highlights and shoulder-content strategy. theguardian.com/technology/2…
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Jun 8
AFL creator businesses are being built for algorithms, not TV. noticesports.com.au/p/how-da…
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Jun 8
FIFA and TikTok betting on creators is another sign that sports distribution keeps getting more personality-led. cultureofsport.substack.com/…
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Jun 8
Free-to-air still matters, but the strategy question is how it works alongside streaming economics. noticesports.com.au/p/is-fre…
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Jun 7
A decade of sports IP data turned into strategy. Worth a look for anyone tracking where sports innovation is heading. regensports.substack.com/p/s…
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Jun 7
When commercial rights start shaping basic fan experience decisions, it's worth paying attention. The FIFA water-bottle story sits right at that tension point. nytimes.com/athletic/7331375…
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Jun 7
Netflix taking The Rest Is Football global ahead of the World Cup is another sign that podcast IP is becoming premium sports media inventory. netflix.com/tudum/articles/t…
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Jun 6
New Sports Geek Reads is live: cricket governance, Monaco GP logistics and FIFA ticketing mishaps. Good reads on governance, operations and fan trust. sportsgeekhq.com/cricket-gov…
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Jun 6
If bot traffic is now outpacing humans, every digital team should be rethinking analytics, attribution and sponsor reporting. tomshardware.com/tech-indust…
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Jun 6
Sports tech buying gets messy when teams start with demos instead of problems. regensports.substack.com/p/t…
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Jun 6
AI adoption is accelerating, but strategy is still the differentiator. BCG's latest research is a good reminder that tools alone won't fix broken workflows. bcg.com/publications/2026/ai…
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