Curated tweets and articles of must-read content for people in tech startups.

Joined November 2014
Photos and videos
StartupDock retweeted
finding college-based tiktok creators is tough. so I made a simple guide to help you. like, rt and comment ‘breadwinner’ i’ll DM you the copy.
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StartupDock retweeted
This guy just crushed the $600B ad industry with his AI tool called Icon. Some are calling him the Sam Altman of UGC ads. - Backed by Peter Thiel - Built by ex-YC founder, and - Used by $100M brands like Ridge Here's why you would be a fool to miss this:
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StartupDock retweeted
4 Feb 2025
Excited to introduce Icon, The First AI Admaker. We’re backed by Peter Thiel’s Founders Fund & execs of frontier AI labs like OpenAI, Pika, & Cognition. Icon (icon.me) is like ChatGPT CapCut, but for making winning ads with AI in minutes. How it works: 1. Icon looks at your video library & tags scenes (e.g. "close-up," "unboxing"). These scenes become reusable clips used as lego blocks for making ads. 2. Prompt Icon’s AdGPT to generate scripts focused on specific angles & audiences. 3. Icon finds perfectly matching clips for every script scene & generates an ad that is 80-99% complete. 4. Make edits with our CapCut-like video editor until you're happy. 3-person creative teams make 30 ads per month. With Icon, they make 300. We co-built Icon with $100M revenue brands like Ridge, Jones Road, Immi, Backbone, & MUD\WTR to solve big pain-points: 1. Making lots of ads is extremely painful. Icon helps you automate the tedious parts of scriptwriting, scene matching, video editing, audience research, UGC creation, & more. 2. AI-generated ads look like trash. Icon remixes your existing footage into new ads, matching your production quality & maintaining brand aesthetics. 3. Existing solutions charge $2K-$30K/month for: 🔍 Competitor ad spying & cloning 📈 Creative analytics 📹 Custom & stock avatars for AI UGC 👥 Audience research 📁 Video storage & tagging Icon does scriptwriting & video editing on top of everything above for just $999/year (their margin is our opportunity 😉). If you’ve made it this far, we have a surprise for you 👇🏻
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.@jrothenberg_ breaks down how @MorningBrew engages its audience including how it onboards new subscribers, when it removes subscribers, and the referral program it used to supercharge its growth. entrepreneurshandbook.co/eng…

Beyoncé records albums by renting out multiple studios at the same time. She jumps between rooms, where she brainstorms ideas and works on different songs with different musicians and different producers. Once she loses momentum, she switches studios. theobservereffect.org/daniel…

StartupDock retweeted
Content Curation. Everybody is scrolling, swiping and curing, clogging the interfaces dedicated to this new happy hobby. But are we really good curators? Have we created the right tools, the right processes? maried.substack.com/p/infobe…

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StartupDock retweeted
Benchmarking success for a consumer subscription business can be tough. Fewer public companies, less standardization, less shared knowledge than every other category (SaaS, Marketplaces, etc). This report from @GPBullhound is a great starting point. docsend.com/view/fn3udv2wxzq…
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StartupDock retweeted
I wrote a quick post on the four factors unlocking a new level of scale in the (still underrated) consumer subscription market. 1/ Precision Subscription 2/ Expensability 3/ Bundling 4/ Private Equity More videos/graphics in the link. ↳ venturedesktop.com/consumer-…
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Good tips in here. The Psychology Behind @tiktok_us's Addictive Feed growth.design/case-studies/t… via @DanBenoni & @LouisXavierL

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.@TheAthletic realized that local sports fans are die-hards and that they’ll pay money for best-in-class sports journalism. The company just hit 1 million subscribers, $60 million in revenue, and a $500 million valuation. blog.privacy.com/how-the-ath…

174 curated collection of the best resources about product management by and for product managers. productvitamins.io by @decosterjulien

StartupDock retweeted
I’m an early investor in a collective consumer subscription portfolio that has grown from 0 to over $1 billion in annual subscription revenue in the past 6 years. Here are 10 factors to evaluate consumer subscription businesses as a builder or investor: nbt.substack.com/p/10-factor…

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StartupDock retweeted
Latest essay w/ @jeff_jordan on Great Re-Hiring & Unbundling LinkedIn "Deep" Jobs Platforms & How to Build Them In wake of COVID, deep jobs platforms will play a key role in getting people back to work as soon as possible in the best job possible 👇 a16z.com/2020/09/23/deep-job…

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StartupDock retweeted
1/ APIs are nothing new..but it seems like they may be having their heyday in 2020. I wrote about my framework for evaluating standout API-first companies and why the very best companies give their users “superpowers” read it here 👇 medium.com/@gisford/the-thir…
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Discover what’s easy for you but hard for others, then get so good they can’t ignore you, and then leverage that to accrue social and financial capital. - @eriktorenberg eriktorenberg.substack.com/p…

Products constantly grow and evolve; building in public allows startups to take their audience & community along for the ride link.medium.com/E9fUF7hMX9 via @gaby_goldberg
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A 10-step resource guide for learning marketing industry basics by @jamiekaywilde morningbrew.com/daily/storie… via @MorningBrew

StartupDock retweeted
Learn to write fast. At most, it will increase your earnings power because fast-moving companies need people who think fast. At the very least, it will make your writing process more efficient. To help you do it, here's my short article.
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A guide for community builders creating impactful organizations by @nick_dewilde nickdewilde.com/the-social-a… #community

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