Joined March 2007
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Pinned Tweet
14 Oct 2020
Just relax. You’re not behind on anything. No door is closing on you. You’re not missing out. You’re not too late. Take a breath. Replenish. Refresh. Refocus. And you’ll discover that you can easily get ahead in the right state of mind.
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Some of the best writing you’ll encounter on this website
In America, a stranger will rename you in a single breath, and you are simply expected to come when called. I went to eat at a busy restaurant. A young man at the front asked for my name, to mark my place in line. I gave it the weight it has carried for eight hundred years. "Nobunaga." He smiled, nodded, and wrote it down with great confidence. Then he read it back to me, to be sure he had honored it correctly. "Perfect. Banana, party of one." Banana. He had heard my name, held it a moment, and returned to me something rounder and more cheerful. To refuse the name a host gives is to refuse his welcome. I bowed. I was Banana now. Then he handed me a small black disc, said it would "light up and buzz" when my table was ready, and turned to the next guest as though he had not just placed a living thing in my hands. I held it in both palms, the way one holds a small sleeping beast that may wake. I found a place to stand. I waited, ready. It woke. It screamed. It flashed red. It leapt and shook in my hands like a captured spirit demanding release. A lesser man would have dropped it. I did not. I gripped it, steady, looked into its blinking lights, and told it, in a low voice, that its time had come. Then I carried it back to the host with both hands, the way one returns a hawk to its master. He took it without looking and shouted across the entire room. "BANANA! Party of one, your table's ready!" A hundred strangers turned. I rose. I crossed that floor as Banana, spine straight, chin level, a man answering to his name. A child pointed at me. I gave the child a small bow. He had recognized me. All through the meal they kept me. "How's it tasting, Banana?" "More water, Banana?" The check, when it came, said Banana, and thanked me for visiting. By the end the whole staff knew me. They waved as I left. "Night, Banana!" So tell me honestly. For eight hundred years my clan answered to one name. Tonight I answered to a fruit, calmed a screaming relic in my bare hands, and ate among people who were glad I came. When the little disc lights up, is the table truly mine, or am I only keeping it warm for the next Banana? Because I have already decided to return on Friday, and to ask, very humbly, for the same disc.
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CHLOE IS LIVE :) I'm not going to spend this post trying to convince you she's amazing. You should just try her. Most demo videos are more impressive than the actual product. We spent over a year making sure Chloe was the opposite. More than 300 businesses put Chloe to work during beta. Starting today, you can too. Chloe can call leads, qualify prospects, book meetings, answer questions, and keep your CRM up to date automatically. But what excites me most isn't any individual feature. It's the direction. Close has always been about helping sales teams take action. Chloe is the next step in that journey. Today that includes voice, research, enrichment, CRM updates, and Chat assistance. Tomorrow it will be much more. Let's go. close.com/chloe
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Steli Efti retweeted
Your CEO should be strong. Your CTO should be wise. Your COO should be wicked, cunning, of mysterious origins, fluent in the dark arts, blurry in pictures,
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Most AI tools can answer questions. What's more interesting is when they can actually do work. Today, Close is part of OpenAI's launch of new role-specific plugins in Codex. With Close in Codex, teams can research accounts, create leads, update records, build workflows, and more without leaving their AI workflow. Explore the Close plugin: chatgpt.com/plugins/share/e6… Learn more about the launch: openai.com/index/codex-for-e… And we're just getting started on what AI can enable for scaling sales teams. @OpenAI

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Good list
Ten SaaS sales realities I’ve learned the hard way: 1) If you only hear good news, you are losing the deal. All deals have risk. Champions share risk. No risk shared means no champion. No champion means you lose.
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These quotes are what you live for as a founder :) "We spent four months building our own voice AI agents and integrating them with Close. Now that you showed us Chloe (our native voice ai agent) we're throwing it all away. Chloe is so much better! We're pumped!
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Who has messed around with voice agents for sales? Results?
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ALL SALES AI AGENTS SUCK! Just kidding! Ours is DOPE! 😂 [Disclaimer: It took us a whole year of polish and craftsmanship to turn potential slop into a killer closer called Chloe]... Finally we can empower entrepreneurs and small businesses to instantly scale their sales conversations and compete with big corporate sales armies. Many hype videos out there that are promising things the product can't deliver. This one's different 😊 Let me introduce you to Chloe:
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Men only suffer because they take seriously what the Gods made for fun
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"There is no such thing as compromise in Yoga. If you want to sin, sin wholeheartedly and openly. Sins too have their lessons to teach the earnest sinner, as virtues - the earnest saint. It is the mixing up the two that is so disastrous. Nothing can block you so effectively as compromise, for it shows lack of earnestness, without which nothing can be done." - Sri Nisargadatta Maharaj
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Steli Efti retweeted
“Don't fear failure. Not failure, but low aim, is the crime. In great attempts it is glorious even to fail.” — Bruce Lee
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Steli Efti retweeted
Scientists put kids through 100 hours of reading, then scanned their brains. New wiring had physically grown inside the language regions. Communication between brain areas sped up by a factor of 10. Kids who didn't read showed zero change. That was a 2009 Carnegie Mellon study. It gets wilder. In 2013, Emory University scanned 19 students every morning for 19 straight days while they read one novel chapter each night. Mornings after reading, the brain areas responsible for understanding other people's emotions lit up with new connections. So did the region that processes physical sensation. Their brains were simulating what the characters felt, as if it were happening to them. Those changes stuck around for 5 days after they finished the book. Now flip to scrolling. A massive review published in Psychological Bulletin last September pulled together 71 studies covering 98,299 people. Heavy short-form video use (TikTok, Reels, Shorts) showed a clear pattern: worse attention, weaker self-control, and more anxiety. Consistent across teenagers and adults, across every platform tested. Oxford didn't name "brain rot" its 2024 Word of the Year for nothing. A 2024 brain wave study found that people hooked on short-form video had weaker activity in the front of the brain, the part that controls focus and impulse control. Separate brain scans showed the same thing: heavy scrollers had less activation in the exact regions that deep reading strengthens. UCLA neuroscientist Maryanne Wolf has been studying this for decades. Humans were never born to read. There's no gene for it. Reading is something we invented, and it hijacked neurons that were originally meant for recognizing faces. Over time, it built entirely new brain circuits connecting language, vision, and emotion. But those circuits only survive if you use them. Stop reading, and they fade. Wolf's conclusion is simple: screens built for speed produce a speed-wired brain. Books built for depth produce a depth-wired brain. One honest caveat: most of these studies are snapshots, not long-term tracking. People who already struggle to focus might just prefer short videos. But the same pattern showing up across nearly 100,000 people is hard to shrug off. The tweet repeats the line seven times. The research backs it up with brain scans, EEG data, and white-matter imaging across tens of thousands of people.
The antidote for brain rot is books. The antidote for brain rot is books. The antidote for brain rot is books. The antidote for brain rot is books. The antidote for brain rot is books. The antidote for brain rot is books. The antidote for brain rot is books.
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Steli Efti retweeted
No one tells you that parenting is just relearning the world through someone who thinks worms are friends & birds are miracles. It’s the most healing thing I’ve ever done. My daughter looked out the window this morning & said, everything is green & growing. I told her, you too. And something inside me whispered, so are you. Now I’m watching her hold flowers up to the sun while the light bends like it recognizes her. It’s funny, every spring I think I’m teaching my child about the world & every spring she proves she’s the one teaching me how to see it.
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Steli Efti retweeted
A huge, huge part of a founder's job is to simply inject (1) energy / optimism (2) clarity (3) urgency into EVERYTHING they are involved in. Every email, every meeting, every walk & talk, every slack thread, every whatsapp chatter.
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The mindset of anxiety, of being left behind, of missing out, of working out of a deficit, is slowing you down more than it is helping you get ahead. It's a hamster wheel and not a motorcycle
14 Oct 2020
Just relax. You’re not behind on anything. No door is closing on you. You’re not missing out. You’re not too late. Take a breath. Replenish. Refresh. Refocus. And you’ll discover that you can easily get ahead in the right state of mind.
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6 Nov 2025
No life without problems. Make sure your problems are real and worth solving and living for
Your brain will invent fake problems for you if you don't go out and find real ones
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Steli Efti retweeted
6 Nov 2025
Lessons learned are quickly forgotten unless they were learned in terror, or sorrow, or shame. Wisdom can always be rented for free, but it must be purchased with pain.
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