CEO at @Mirriad | Helping Brands to Excel | Rethinking Adtech | Creativity & Advertising
Joined March 2012
- Tweets 100
- Following 237
- Followers 761
- Likes 10
19 Photos and videos
16 Apr 2024
Excited to see Toyota’s recent campaign with @mirriad achieve 94% The automaker achieved very strong results from their target audience across awareness, favorability, and consideration — highlighting the effect of making an immediate impact with viewers.
adweek.com/adweek-wire/toyot…
2
1
4
759
2 Apr 2024
Virtual product placement / ads provide huge value to content owners. For TV networks with 6 to 12 additional ad opportunities per content-hour, @mirriad boosts ad revenue by up to 50% in TV, CTV, and AVOD, and generates new ad revenue for SVOD. madisonandwall.substack.com/…
2
4
298
22 Mar 2024
The great momentum at @warnerbros continues. After Max turned a profit across the full year (marking a $2.2 billion improvement from the year before), Max is now also launching in Europe in May 2024. Great news for European viewers, great news for the industry!
Warner Bros Discovery to launch Max streaming service in Europe before Olympics reut.rs/3vdKSYH
1
83
21 Mar 2024
I recently discussed with Brian Wieser how virtual product placement (VPP) and in-content ads drive great results. Liked 7x over traditional ads, VPP boosts sales by up to 35% following exposure. Read more here: madisonandwall.substack.com/…
1
3
146
11 Mar 2024
In an interview with @brianwieser, I share a vision where ads blend with the experience through in-content integrations, solving the revenue issues of the industry with a viewer-friendly format and redefining engagement across TV and streaming platforms. madisonandwall.substack.com/…
1
3
125
6 Mar 2024
Interesting piece by @erinkwoo on @theinformation about TikTok dropping @UMG, silencing old videos & stopping new ones from using their songs. This mirrors wider digital trends: leveraging old IP for growth, then reducing reliance and moving forward.
theinformation.com/articles/…
2
51
15 Oct 2021
Contextual advertising offers a solution to third-party cookies by offering the opportunity for advertisers to improve campaign performance and monetisation. @MimiWotring shares how this approach will evolve and unlock the future
thedrum.com/opinion/2021/09/…
2
1
13 Oct 2021
Studies show that good #ESG practices result in better operational performance. Lise Kingo at @GreenBiz shares how ESG starts with a strategy that must be cascaded across the organisation into research, development, production, training and more.
greenbiz.com/article/what-it…
2
11 Oct 2021
.@Mirriad’s #AI powered platform is reaching multicultural audiences at scale through in-content #Advertising. Our VP of Brand Partnerships speaks with @Campaignmag about building a Multicultural Marketplace connecting brands to diverse content.
campaignlive.com/article/rea…
1
3
3 Sep 2021
It is important leaders take environmental issues seriously, and with increased scrutiny from customers and investors companies can’t get away with 'greenwashing' and must show they are taking real steps to become more #Sustainable. #ESG @levinestuart forbes.com/sites/stuartrlevi…
4
27 Aug 2021
A greater understanding of #Diversity will help drive future #Digital innovations. @tokoyokoi in @Forbes delves into how being mindful of ensuring access to participate regardless of background and digital skills are critical in today's landscape.
forbes.com/sites/tomokoyokoi…
5
13 Aug 2021
As the music industry recovers from unprecedented challenges, @Mirriad’s Music Alliance is dedicated to growing financial opportunities for artists, and through in-content advertising, we are helping brands to find new reach, relevance and growth. mirriad.com/brands-and-bands…
2
1
2
21 Jul 2021
Excited to share that we have entered a partnership with a leading US/global media agency in adopting our in-content advertising. This partnership will present opportunities to work with increasing number of advertisers across the US and beyond. mirriad.com/edison-tv-discus…
1
1
2
19 Jul 2021
In delivering our technology, we are partnering with @AENetworks to offer in-content #Advertising solutions across movies, original series and short-form content. Thanks to @tonifitz for providing coverage, excited to enhance the viewing experience!
forbes.com/sites/tonifitzger…
1
1
9 Jul 2021
With the goal to advance addressable TV advertising, Comcast, Vizio, Dish Media and others are partnering to form the #GoAddressable consortium. Great to see competition not standing in the way!
wsj.com/articles/tv-operator…
2
2 Jul 2021
Join the media revolution! With 82 billion views and thousands of artists, discover the Music Alliance platform where brands meet fans in today's hottest music videos. #Mirriad #InContentAdvertising
musicalliance.mirriad.com/ @Mirrad
2
30 Jun 2021
.@Mirriad is providing @AETV with #InContentAdvertising in new and old television shows using our revolutionary #AI technology.
1
2
25 Jun 2021
Thank you for the interview @CityAM! We discussed @mirriad technology, the benefits of #InContentAdvertising plus more. To read the full article:
cityam.com/as-seen-on-screen…
2
3
24 Jun 2021
Great read about the end of IDFA, 4 misconceptions and 3 ways forward; Immersive creative and next-gen #ContextualTargeting with semantic intelligence will ease the transition and open new opportunities to differentiate and grow
#AdTech @emodoinc
adexchanger.com/data-driven-…
1
23 Jun 2021
According to @OmnicomMediaGrp 's @BenHovaness, one way to navigate the growing inventory crunch is to "embed messaging directly into the content". Luckily with our game-changing #AI powered technology, @Mirriad can help. #InContentAdvertising
digiday.com/media/brands-ten…
1