29 Nov 2023
Great turnout at GoAddressable of industry leaders focused on driving convergence and adoption of addressability in media!
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6 Sep 2023
Great to see Peter Blacker from @NBCUTogether,
Melanie Brown from @tubi and Danielle Brown from @disneyadsales at #beetcannes! Special thanks to #GoAddressable and @Teads for sponsoring our series
beet.tv/2023/09/disney-tubi-… $CMCSA $DIS $FOX
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1 Aug 2023
73% of marketers report using #addressableTV now -- up from 63% last year, per ;latest #GoAddressable survey mediapost.com/publications/a…
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1 Aug 2023
73% of marketers report using #addressableTV now -- up from 63% last year, per ;latest #GoAddressable survey mediapost.com/publications/a… @KLmarketdaily
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25 Jul 2023
It's always great to catch up with Nicola Lewis from @Finecast ! She says addressable TV can be supercharged by optimizing ad creative. Special thanks to #GoAddressable & @Teads for sponsoring our series beet.tv/2023/07/creative-opt… #beetcannes #addressabletv #lineartv #tvadvertising
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29 Nov 2022
81% of advertisers said the were satisfied with the addressable TV options available, up from 72% last year. #GoAddressable #EffectvEmp bit.ly/3OICyp4
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29 Nov 2022
81% of advertisers said the were satisfied with the addressable TV options available, up from 72% last year. #GoAddressable #EffectvEmp bit.ly/3u9Ua3K
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17 Nov 2022
Go Addressable and Advertiser Perceptions Poll Finds 81% of Advertisers are Satisfied with Addressable TV Advertising; 41% Not Currently Using It Plan to Incorporate in 2023 ow.ly/VSy150LGEbl @AdPerceptions #martech #marketing #Technology #GoAddressable
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16 Nov 2022
Insights from Kevin Arrix, @DISHMedia at closing remarks at #GoAddressable event: 1) "Let's change the conversation to focus on the value that #AddressableTV provides." 2) "Privacy is something we should all be mindful of." 3) "The new acronym should be #LFGA." #tvadvertising
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16 Nov 2022
"Data is the heart of everything & you need to connect to the #data pipes; you need #scale; you need to make it easy for the buy side to connect and transact with you; and lastly, you need to be able to measure." - Seema Patel, @TeleUniComms, at the #GoAddressable event.
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16 Nov 2022
Larry Allen of #ComcastAdvertising interviewed Seema Patel of #TelevisaUnivision about enabling programmer #addressable at the #GoAddressable event in NYC. @lawrenceallen2 @ComcastAd @TeleUniComms @TeleUniPRTeam #addressableTV #advancedadvertising #AdvancedTVAds #TVProgrammers
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16 Nov 2022
"If you're not playing in the field, trying, experimenting - you're already late. Get into #addressable NOW." -@bretthurwitz, @Yahoo, at the #GoAddressable event in NYC. #addressabletv #advancedadvertising #advancedtvads #tvadvertising #streamingtv
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16 Nov 2022
We have come so far with #AddressableTV - @CanoeVOD is helping #MVPDs with ad serving; the signaling is much improved; It now takes only days to get a plan... The real achievement is the ability to target audience in such a precise way." -@nalevine, @WBDAdSales at #GoAddressable
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16 Nov 2022
#MVPDs deserve to have a renaissance when it comes to #addressable - they are currently offering the type of #reach that #advertisers want and need." - Adam Paul, @LiveRamp, at the #GoAddressable event in NYC. #addressabletv #advancedadvertising #advancedtv #tvindustry
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16 Nov 2022
"The industry has to get to one notion of identity. We need to be able to see what is the overlap between all #addressable providers in duplication, to better plan and measure." - Joanna Thissen @JoThis, @OpenAPTV, at the #GoAddressable event. #addressabletv #advancedtv
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16 Nov 2022
The "Easy to Buy, Easy to Execute" panel at the #GoAddressable event in NYC provided insights about #interoperability and #automation in #AddressableTV. The panel featured @Yahoo, @WBDAdSales / @warnerbrosdisca, @LiveRamp, @OpenAPTV, and moderated by @SpectrumReach. #addressable
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16 Nov 2022
"#Addressable planning can be difficult, especially on a national level. We are working on creating a planning tool to support with that." - Lizzy Daly, @Comscore, at the #GoAddressable event in NYC. #AddressableTV #AdvancedTVAds #tvadvertising #advertisingindustry
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16 Nov 2022
"Some advertisers only look at the price tag. #Addressable can help you achieve precise targeting and advertisers should set their objectives and look at the journey from beginning to end and not overlook the value." -@RossMcCray, @Video_Amp, at the #GoAddressable event in NYC.
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16 Nov 2022
"On the front end of the campaign, figure out what you're trying to measure, set your expectations, and set clear KPIs" - #BestPractices on #AddressableTV from #BradStockton of @dentsuintl at the #GoAddressable event in NYC. #AdvancedTVAds #CTV #addressability #tvadvertising
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16 Nov 2022
When speaking of #AddressableTV: "Measurement should be part of your campaign setup. If you don't know what your goals are, your measurement tool will be of no help." -Helen Katz, @PublicisMedia, at the #GoAddressable event in NYC. #AdvancedTVAds
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