How to talk about #sustainability without #greenwashing in the countdown to #COP27 in Egypt next year –
DON’T
1. Greenwash
2. Virtue-signal
3. Catastrophize
DO
4. Acknowledge complexity
5. Focus on practical actions
6. Demonstrate urgency
bit.ly/3clIuSw
A fascinating and unsettling read by neuroscientist Hannah Critchlow. We like to think we shape our own destinies but new research suggests our life stories are written in our DNA.
storycode.co/story/do-we-hav…
Jaws – a movie about an invisible threat that shuts down the economy – went to No. 2 at the US box office this summer. What can it teach us about overcoming fear and moving forwards in the Covid era?
storycode.co/story/what-jaws…
Unlock the secret of how to tell outstanding factual stories at our upcoming workshop Storytelling For Marketers, whch is themed around The Wonderful Wizard of Oz.
#storytellinglnkd.in/ggWK35U
Why you should lead with a story
Leaders often face resistance when they announce a new strategy. Discover how stories get people on board and help them navigate change
Link in bio
#leadership#storytelling… instagram.com/p/B2rqdqBA4Ce/…
Repositioning #Barbie. Mattel just launched two more dolls in its Inspiring Women series – civil rights activist Rosa Parks and astronaut Sally Ride.
#positioning
📷 BARBIE
Amelia Earhart would be astonished at the technological wonders being marshaled to discover her fate. Our @NatGeo exclusive aboard the ship searching for her, 82 years after she disappeared without a trace. on.natgeo.com/2H3QTL1