We are the pioneers of Jobs-to-be-Done Theory and Outcome-Driven Innovation, a proven innovation process that makes innovation 5-times more predictable.
Joined April 2009
- Tweets 1,171
- Following 184
- Followers 2,416
- Likes 76
239 Photos and videos
Pinned Tweet
24 Sep 2020
95% of new products fail. It's time to find a better process than failing fast.
Get your free copy of JOBS TO BE DONE: Theory to Practice and learn from the pioneers how to create, market and sell products that people love.
jobs-to-be-done-book.com/
#innovation #marketing
2
5
18 May 2021
Abbott Medical Optics had an innovative product—with "me too" customer service. It was costing them customers. See how they quickly turned around their #CSAT with #jobstobedone.
strategyn.com/portfolio-item…
3
11 May 2021
Need to improve your #CSAT stat? See how Abbott Medical Optics increased their NPS by 10% in one year with #jtbd. 🙌 Case study ⬇️ ⬇️ ⬇️
strategyn.com/portfolio-item…
1
5 May 2021
To win in a copycat market, Abbott Medical Optics had to stand out on service. See how they went from losing customers to award-winning #CX in just 2 years. 😮 #innovation
strategyn.com/portfolio-item…
20 Apr 2021
.@Microsoft saw evidence that their Software Assurance offering wasn't giving customers the right mix of benefits. Here's how they figured out *exactly* what value to add [case study👇]
#prodmgmt #growthstrategy
strategyn.com/portfolio-item…
1
14 Apr 2021
Would you like to base your #productdesign on ~200 customer interviews instead of 2 ad hoc stories? There's a framework for that. 👇👇👇
strategyn.com/2021/03/03/pro…
13 Apr 2021
Microsoft's Software Assurance offering was losing customers. Fast. See how they turned around the flailing business and doubled Y2Y revenue. ⬇️ ⬇️ ⬇️ #innovation #prodmgmt
strategyn.com/portfolio-item…
7 Apr 2021
Tech reporter: "There appears to be some disconnect between how @Microsoft wants to sell its software and how businesses want to buy." 😬 See how Microsoft turned it around to 2X their revenue. ⬇️
strategyn.com/portfolio-item…
30 Mar 2021
How would it feel to launch a brand new product into a brand new market...and nail it on your very first try? 😮 Bosch figured it out. ⬇️
#innovation #innovationstrategy
strategyn.com/portfolio-item…
24 Mar 2021
Product feature prioritization—here's how you can align your teams on the right list.
#prdmgmt #productmanagement #jtbd
strategyn.com/2021/03/03/pro…
23 Mar 2021
"Strategyn's outcome-driven approach to #innovation made it possible for us to hit a home run in the mature and competitive circular saw market." 🙌 🙌 🙌
Need a home run on your next launch? See how Bosch did it. #prodmgmt
strategyn.com/portfolio-item…
1
18 Mar 2021
RICE. Value vs. Effort. Kano model. None of them work for prioritizing product features. Here's why ⬇️
#prdmgmt #productmanagement #growthstrategy
strategyn.com/2021/03/03/pro…
1
16 Mar 2021
#Productmanagers—do you know what products NOT to produce? See why Cordis Corp decided to scrap some priority projects ⬇️ ⬇️ ⬇️
strategyn.com/portfolio-item…
9 Mar 2021
The stent generated $1B in revenue in its first year. 😮 But inventor Cordis Corp nearly missed this opportunity. Here's how they uncovered it.
strategyn.com/portfolio-item…
2 Mar 2021
"We introduced 19 new angioplasty balloons...Our market share grew from 1% to over 20%." Now, that's a #growthstrategy. See how they did it.
strategyn.com/portfolio-item…
18 Feb 2021
Getting to know new people and ideas isn't just great for empathy and tolerance—it's also great for innovation.
See how expanding and diversifying your networks helps you to come up with new ideas:
strategyn.com/2020/09/25/5-c…
#innovationculture #innovationmanagement
2
17 Feb 2021
Ideas that thrive have 3 things in common:
✅ They grab and hold our attention.
✅ They are easy to remember.
✅ They compel us to act.
The rest will die. Learn how to come up with more of the good ones: strategyn.com/2020/09/25/5-c…
#innovationmanagement #productmanagement
2
16 Feb 2021
Creating an innovation culture requires 2 primary steps:
💡 Enable your people to come up with new ideas.
💡 Help those good ideas to spread.
Check out our latest post for steps you can take today to make it happen.
strategyn.com/2020/09/25/5-c…
#innovation #innovationculture
12 Feb 2021
Are you in charge of building a culture of innovation at your company? Then don't miss this post from @Eskey full of practical advice on how to get it done. strategyn.com/2020/09/25/5-c… #innovationculture #jtbd
1
11 Feb 2021
Do you record your ideas to help you remember them? ✏️✏️✏️ It's an easy way to improve your creativity and innovation. Get lots more tips in this post: strategyn.com/2020/09/25/5-c…
#innovation #innovationmanagement
10 Feb 2021
"Pivoting and failing fast are ineffective innovation strategies." —@Ulwick
Find out why: strategyn.com/2020/09/15/you…
#innovation #innovationmanagement
1