Strategyn founder, pioneer of Jobs-to-be-Done #JTBD Theory, inventor of Outcome-Driven Innovation. Get a free copy of my book: jobs-to-be-done-book.com
Joined November 2009
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Pinned Tweet
17 Aug 2018
Customers can’t ask for solutions they are unable to imagine. So don’t ask them what solutions they want.
Instead ask them what metrics they use to measure success when getting a job done. Then conceptualize new solutions that will help them get that job done perfectly. #JTBD
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4 Nov 2023
“I never thought Jobs-to-be-Done and the ODI process could be explained that easily.”
4 Nov 2023
I'm excited to share a Jobs-to-be-Done Masterclass with @Ulwick and Sabeen Sattar.
In this episode, we discussed:
- (01:14) JTBD and Outcome-Driven Innovation
- (24:20) A practical step-by-step example
- (33:54) Q&A
I never thought the Jobs-to-be-Done and the ODI process could be explained that easily.
X doesn't like links, so free resources to download, a YouTube version, and additional notes are available in my newsletter.
The link is under my profile: @PawelHuryn
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Save the date: August 23rd at 1:30pm ET!
Don't miss our next Master Class with Tony @Ulwick of @Strategyn and Dominick Bizzarro of @MVPHealthCare, where you'll discover the strategies to revolutionize your business and drive results.
Register today! hubs.ly/Q01X9QV90
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20 Jul 2023
How to become customer-centric. Don’t miss this event!!
Join our Master Class on August 23rd at 1:30 p ET, and discover strategies for building a customer-centric culture from Tony Ulwick (@Ulwick) of @Strategyn and Dominick Bizzarro of @MVPHealthCare as they share real-world examples and more.
Register today! hubs.ly/Q01X9pPp0
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Tony Ulwick retweeted
12 May 2023
9. Jobs to Be Done: Theory to Practice by @Ulwick
Tip: Tony invited the Jobs to be Done theory. People don't buy products. They "hire" them to do jobs. This book will teach you everything you need to know.
Free book: jobs-to-be-done-book.com/
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Check out this video of @ulwick's talk on Jobs to Be Done from @LeanProdMeetup: buff.ly/3JvMA9z. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: buff.ly/2NskTkQ
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Tony Ulwick retweeted
28 Mar 2023
3. 10 of my favorite PM templates and frameworks by Shyvee Shi: lnkd.in/gMaQFK3E
4. 350 UX research questions (super-helpful for PMs): lnkd.in/g7PKh36d
5. Jobs-to-be-Done. Free audiobook and PDF by @Ulwick: lnkd.in/dHtNFWh2
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Tony Ulwick retweeted
15 Feb 2023
Exactly!
But use #DiscoveryDrivenPlanning (the original by @rgmcgrath from the 90's) and @Pretotyping.
And use @ulwick's approach to #JobsToBeDone for your insights on what to try, and your decision criteria.
Doing this will give you massive advantages in speed & impact!
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Check out this video of @ulwick's talk on Jobs to Be Done #JTBD from @LeanProdMeetup: buff.ly/2qXleD0. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: buff.ly/2NskTkQ
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Tony Ulwick retweeted
15 Dec 2022
Jobs-to-be-done should be the first tool you use when building a new product. JTBD helps understand both the user's specific goal ("job") and the thought processes that would lead that user to "hire" a product to complete the job.
ALT The Jobs-to-be-Done Canvas by Tony Ulwick
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Tony Ulwick retweeted
13 Dec 2022
Don't miss Tony Ulwick @Ulwick on the most recent Product Quest Podcast.
It's a great trip, beginning with the roots of ODI, foundations of the process & how @Strategyn is focused on the future of helping companies to better innovate
productquestpodcast.com/
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18 Nov 2022
What is Jobs-to-be-Done?
Invest 8 minutes and learn how to think about markets, needs, opportunities, and segments through a customer lens, e.g., an outside-in perspective, not inside-out.
m.youtube.com/watch?v=Et4H4T…
#customercentricity #customerexperience #strategy #innovation
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Check out this video of @ulwick's talk on Jobs to Be Done from @LeanProdMeetup: buff.ly/3JvMA9z. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: buff.ly/2NskTkQ
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Tony Ulwick retweeted
3 Aug 2022
Innovation that actually matters... 🤝
👉 bit.ly/3BFjrrw
@Ulwick, Inventor of Outcome-Driven Innovation, joins @GregPalmer47 this episode of @Finovate to focus on successfully bringing new ideas to the market 💭
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6 Jun 2022
Looking forward to discussing how the #JTBD Needs Framework is used by companies to put Jobs Theory into practice.
6 Jun 2022
Our one day online #JTBD conference is this week.⌛️ Wednesday 8 June. Going to be super interesting.
businessofsoftware.org/event…
Check out this video of @ulwick's talk on Jobs to Be Done from @LeanProdMeetup: buff.ly/3JvMA9z. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: buff.ly/2NskTkQ
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4 Feb 2022
Please join me and Product Elevation for this event.
4 Feb 2022
Between 70% and 95% of all new products fail. At our February meetup, @Ulwick will teach us the innovation process that has been battle-tested for over 30 years and turns innovation from an art to a science. RSVP now at lnkd.in/dbsCtGSk #prodmgmt #innovation #ux
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Tony Ulwick retweeted
24 Jan 2022
Have you heard of jobs-to-be-done? (aka JTBD)
Do you wanna learn how to use JTBD to design hella smart marketing campaigns?
This free webinar is for you 👇
Join me and @Ulwick for an interactive session (that might just blow your mind)
Register here: bit.ly/3G1OSKR
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29 Nov 2021
Aspiring innovators can avoid months of unnecessary pivoting and churn by defining their markets through a Jobs-to-be-Done lens BEFORE customer discovery begins. Introducing the JTBD Market Definition Canvas.
jobs-to-be-done.com/the-jtbd…
#leanstartup #startup #entreprenership #JTBD
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4 Nov 2021
Lean Startup innovators can avoid months of unnecessary pivoting and churn by defining their markets through a Jobs-to-be-Done lens BEFORE Customer Discovery begins. Thank you @sgblank.
Introducing the JTBD Market Definition Canvas.
#JTBD #LeanStartup
steveblank.com/2021/11/04/ma…
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Check out this video of @ulwick's talk on Jobs to Be Done #JTBD from @LeanProdMeetup: buff.ly/2qXleD0. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: buff.ly/2NskTkQ
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