We did it! US top 50 Added 5k new users in 24 hours Reels took us to the top 100, then TikTok came in clutch for the final push #buildinpublic #indiehacker

*Cloudflare goes down* 16 year old consumer marketers: "Cloudflare relying on system engineers to stay online shows exactly why they're not a $100Bn company. Here's why they need to hire my army of teen clippers"

Best pod I've listened to this year open.spotify.com/episode/4ru…

Only 176 downloads from 880k views?? I'm not saying this to hate, but there is ZERO point in scaling any creative with metrics that poor Don't skip the hard part

Green flags I look for in consumer founders 1. iOS first 2. Bootstrapped 3. Knows TikTok is a science 4. Ragebait master 5. Understands statistics 6. Darkmode 7. Clash Royale 8. More commits than tweets 9. Elite Stronger strength score 10. Chip on shoulder

If the world hates you, know that it has hated me before it hated you. John 15 vs 18

The credit belongs to the man in the arena

still can't speak Swahili smh

"so how's life post mckinsey?" * me making my 1879th strength score meme * "perfect"

If you're building a consumer app, don't wait to run ads We scaled to 1M users organically. The margins were amazing But it suffered from two things: 1. Unpredictability 2. Inconsistent audience quality You should take the organic cash flow, and funnel it into paid ads At first you will lose money, but you now have a stable base to run A/B tests on Overtime you will improve your funnel, and the ROAS will turn positive You now have a paid ads engine which earns you $2 for every $1 you put in. This is the end goal

me rn

C'est la vie 🍷 Bordeaux with my new fiancée

What is ass mafia?

pov: me and the boys have a group project due in 15 minutes, but we spent the night playing fifa

pov: your app is the UK app of the day Started this with @JackFullertonn and my brother and bootstrapped it to 1M users Now we've been in the top 100 for a month straight. Blessed 🙏

Consumer apps are easy once you realize that everything is a funnel 1. Map the funnel 2. Quantify churn at every stage 3. Develop hypotheses to reduce churn 4. Run tests to prove the hypotheses 5. Profit 💰

Recorded a pod with @JosephKChoi and @Superwall about how we bootstrapped the Stronger app to 1M downloads youtube.com/watch?v=si3HzkBT…

Having built a ‘Big app’ I can confidently say one thing - I’m not talented. I just iterate. In 2022, I remember being on a call with a guy and telling him about how I wanted to make a ‘fun’ workout tracker. I also told him that I would market it on tiktok. He told me I was silly, that the fitness space was saturated and that TikTok was just filled with kids Now it’s 2025, Stronger is crushing it and TikTok is the main organic acquisition channel for mobile apps 🤯

POV: you went viral in a Tier 3 country #blessed

Your future 'competition' is vanilla slop No personality, no brand Look at the comments 😭😭😭 It's gonna be so easy to win

I generated 42.7M views for Stronger with one post that's over 6 years of watchtime most people didn't even realise it's an ad, but it drove huge traffic for us (p.s. remember to check out your strength score)