Veteran-owned PR, marketing and social media consultancy serving B2B tech. Led by @Frank_Strong
Joined June 2014
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Good PR people learn how to snoop useful information out of clients that aids in developing good pitches. It’s about eliciting ideas, kicking them around, and figuring out where and how they apply to current news trends. swordandthescript.com/2026/0…
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Many so-called "insights" from marketing data are just obvious trends or observations that confirm the expected rather than revealing anything new. smartbrief.com/original/why-…
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Good read: A weird B2B brand is easier to remember than a boring one
marketingweek.com/weird-b2b-…
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How B2B Brands and Agencies Are Allocating Their Budgets (events are the biggest line item)
marketingcharts.com/industri…
Sword and the Script ✒️🗡 retweeted
Jun 11
.@frank_strong: “No comment” allows others to shape public perception | ow.ly/Age350Z9VAz @SwordandScript
"The biggest takeaway for PR, especially for B2B organizations, is that 'no comment' allows someone else to frame the story. If you don’t comment, someone else will."
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Rejected Google Review Replies Analysis (the rationale seems logical, if not the way it's conducted) seroundtable.com/rejected-go…
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The “doom loop” phenomenon, first quantified by WARC last year, found companies cutting brand investment to fund performance marketing...Over time, performance marketing costs more, because the brand has become less memorable.
mediapost.com/publications/a…
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"Spending on customer acquisition continues to rise, while investment in loyalty and retention has fallen 29% since 2024 and now accounts for less than 15% of total media spend." martech.org/gartner-finds-cm…
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Nearly 50% of businesses fail to respond to a lead within 24 hours. And 51% of leads are never contacted at all. b2bdatascout.co.uk/blog/the-…
The public increasingly distrusts sources who decline to comment on news stories when asked; this allows someone else to frame the coverage swordandthescript.com/2026/0…
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What most PR and marketing teams call a "measurement problem" is usually a symptom of deeper issues: disconnected tactics and a missing integrated operating system spinsucks.com/communication/…
via @SpinSucks & @GiniDietrich
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Media spending funneled to conversion and awareness jumped 10% from 2024. marketingdive.com/news/custo…
98% of CMOs are using or piloting AI, with 15% of marketing budgets going to AI ...only one in three are seeing the returns they wanted
cmswire.com/digital-marketin…
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This is a fundamental flaw of the web: Everything is designed to keep your attention. To do that, it tells you what you want to hear; the content isn't for *you*, it's for the business behind it to keep your attention and sell ads.
insight.kellogg.northwestern…
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7 Tips for Writing Great Content with ChatGPT or Gemini — Whiteboard Friday moz.com/blog/tips-for-writin…
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Bots account 57.3% of we traffic compared with 42.7% for humans, according to Cloudflare. searchengineland.com/cloudfl…
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"The Compromise Effect...your brain's tendency to pick the middle option when faced with three choices. Not the cheapest. Not the priciest. The 'sensible' one."
cm.stackedmarketer.com/t/j-e…
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We are strange creatures: Most Americans say it’s important to stay informed on key issues, but fewer feel highly informed themselves
pewresearch.org/short-reads/…
