Strategy, not spin. Vox Optima is a nationwide #SDVOSB & #WOSB full-spectrum #PR, #mediarelations & strategic/integrated communication firm.
Joined March 2010
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20,707 Photos and videos
Jun 12
What domain names signal to journalists before they ever read your pitch ~ Elsie Oliver | ow.ly/6PhI50ZawOs @bulldogreporter
"PR professionals think deeply about brand consistency across owned media ... If your brand looks risky, covering you becomes a risk for them."
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Jun 12
8 Lessons on Crisis Comms from @Meltwater Summit 2026 ~ Lance Concannon | ow.ly/2aBg50ZaxxB
" ... every organization should be able to produce "within 30 minutes, a very clear, comprehensive, really importantly, non-defensive, evidence-based accounting of a situation."
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Jun 12
Kathleen Schmidt: A Pitch is Not a Strategy. The Difference between pitching media and publicity strategy | ow.ly/KSLF50Zaw17 Publishing Confidential
"Pitching is still 100% necessary, and it’s a skill publicists hone over their careers."
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Jun 12
Top 5 #CrisisCommunication Strategies to Enhance Organisational Resilience in 2026 | ow.ly/KQQS50ZauMN @LinkedIn
"No. 3. Communicate Clearly, Consistently, and Transparently. #Trust is one of the most valuable assets during a crisis."
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Jun 12
9 lessons from building an AI-integrated comms function ~ Paul Gennaro | ow.ly/G6iX50Zaxgz @ragancomms
"No. 6. Promote responsible, ethical use. Governance remains a central concern. The research highlights risks related to accuracy, bias and compliance."
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Jun 12
Courtney Blackann: 4 ways communicators can keep an issue from becoming a crisis | ow.ly/XFZl50ZatI8 @prdaily
"Communicators need to be involved in discussions before big decisions are made, not after backlash begins or there’s a sign something bad is happening ..."
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Jun 11
Five Tips for Boosting Your Writing Style | ow.ly/oPmi50Z9TxT College of English Language
"Overtly long paragraphs with too many ideas are difficult to digest. So, keep your paragraphs short, and stick to one main idea per paragraph."
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Jun 11
.@frank_strong: “No comment” allows others to shape public perception | ow.ly/Age350Z9VAz @SwordandScript
"The biggest takeaway for PR, especially for B2B organizations, is that 'no comment' allows someone else to frame the story. If you don’t comment, someone else will."
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Jun 11
Your Measurement Problem isn’t Really a #Measurement Problem | ow.ly/Hnjy50Z9UCL @spinsucks
"When a team can’t measure its effectiveness, it’s usually not because they’re missing a dashboard. It’s because there’s nothing coherent underneath the dashboard to measure."
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Jun 11
7 ways to build #leadership awareness and adaptability | ow.ly/yrzl50Z9U5l @smartbrief
"No. 7. #Lead with intention. That means taking a moment to pause and ensure that your leadership approach is having the intended impact."
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Jun 11
The Importance of #CriticalThinking ~ Mike Figliuolo | ow.ly/5oHI50Z9UUl @thoughtleaders
"Once you generate a recommendation, stop and think critically. What new problems can you create if you implement this recommendation? What are the new symptoms that will be caused?"
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Jun 11
Zining Mok: Learn to Write! 8 Tips on Learning How to #Write | ow.ly/wTFq50Z9TNi @writerscom
"Before you start learning to write, take a moment to think about these questions: in an ideal world, what do you want to write? Who would you like to write for?"
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Jun 10
.@SecurityWeek: Anthropic Urges Industry Coordination to Allow for a ‘Pause’ in AI Development if Risks Grow | ow.ly/ReHJ50Z9nvM by @AP
"Based on current trends and given enough computing power, an AI system could be able to design and develop its own successor ..."
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Jun 10
AVE is officially dead—citation share is what replaces it ~ @RTorossian5WPR | ow.ly/ic6650Z9oap @bulldogreporter
"The PR industry has tried to kill Advertising Value Equivalency for twenty years. It survived because nothing came in to replace it. Something just did."
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Jun 10
MT @SoloPR: 81% of PR pros say polarization is extremely high. Only 69% of the public agrees. Before your next client recommendation, ask: is this my read of the landscape, or my client's audience?
Discernment is the work.
ow.ly/95cl50Z9ncJ
#ThatSoloLife #Podcast
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Jun 10
MT @tomfishburne: "Brand Origin Stories and Faux-thenticity" - new cartoon and post: marketoonist.com/2026/06/bra…
#marketing #cartoon #marketoon
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Jun 10
Scammers love Meta, according to Lloyds Bank ~ Danny Bradbury | ow.ly/g2m650Z9nWJ @malwarebytes
"Scammers go phishing wherever the victims are. In the UK, that means Facebook, Instagram, and WhatsApp, according to Lloyds Bank."
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Jun 10
MT @ForbesCommCncl: The One AI Writing Pattern Killing Your Credibility hubs.li/Q04kBbGW0 Bisera Lakinska, M42 -Abu Dhabi Health Data Services
"The contrastive reframe is a rhetorical device that is not new and ...The problem is that AI language models use it excessively.
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Jun 9
How to Create a Successful #SocialMediaMarketing #Strategy | ow.ly/Ksvc50Z8SKy GenZ Marketing
"LinkedIn works well for professionals, while Instagram is great for visual content. Facebook is useful for a wide audience. Instead of using all platforms, choose two or three."
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Jun 9
Michael DesRochers: 7 tips to increase read time for internal emails | ow.ly/rwYe50Z8U9N @ragancomms
"No. 5. Write like a human. #Internalcommunication works best when it’s written in an authentic voice that provides relevance or value to the employee."
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