As South Africa’s tourism sector continues focusing on long-term growth and competitiveness, the MICE segment remains one of the industry’s strongest drivers of year-round tourism activity beyond traditional peak travel periods.
Insights presented by the Southern African Association for the Conference Industry (SAACI), a TBCSA member association, highlights how business events contribute far beyond conference venues, supporting air access, accommodation demand, SME participation, and investment across the entire tourism value chain.
The data underscores the growing importance of destination positioning within the global business events market, where cities and regions increasingly compete on connectivity, venue capacity, safety, experience offerings, and destination readiness.
Read the full presentation here:
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What do you believe will become the biggest competitive advantage for destinations in South Africa that seek to attract future business events and conferences?
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