High Tech B2B Marketing and Demand Generation Executive - Research Director at SiriusDecisions.

Joined April 2008
3 Photos and videos
It's clear you're suffering from a bad case of TQL neglect!
"Help me Dr Waterfall... my waterfall isn't performing as expected? What do I do to fix it?" @TFlaherty explains how to diagnose problems in your waterfall. #SDSummit #b2bmarketing
4
Looks like a great session...
How do you expand the conversation from a single lead to the entire buying unit? Join our webinar (bit.ly/2LDr9ZB) on Aug 14th with @siriusdecisions and @Televerde to learn how. Unable to attend live? Register anyway and we’ll send you the recording.
1
Top 10 things to think about when setting up the @SiriusDecisions #Demand Unit Waterfall: ow.ly/iMyO30kEsl7 #B2B

5
3
Sherrie was awesome!!!!! x.com/evariant/status/994942…

Terry Flaherty retweeted
10 May 2018
#SDSummit - so exciting to see the Demand Unit Waterfall one year later live and driving improved performance for @Imprivata. Congrats to the team on your ROI award.
3
7
Terry Flaherty retweeted
Really amazing to see @NaomiMarr show the Demand Unit Waterfall come to life for @Imprivata and beyond the theory #SDSummit
6
14
What's it take to implement the Demand Unit waterfall? Come to the Imprivata ROI Award presentation this morning to hear a great story on demand management transformation. @SDSummit #demandUnitWaterfall
2
Terry Flaherty retweeted
Replying to @Informatica
@Informatica speaking now in Surf Room B about the three steps to a personalized journey #ABM #SDsummit
2
Terry Flaherty retweeted
0% of audience in the @allocadia case study feel that spreadsheets are the best way to manage marketing budgets. 1/3 of the audience sheepishly admitted to using them (I believe another 1/3 use them but didn't want to admit it) #SDSummit
1
6
10
Terry Flaherty retweeted
8 May 2018
1. Know your customer 2. Create experiences that matter 3. Raise the stakes Leasons from Molly Bloom on building a brand at #SDSummit!
22
42
Terry Flaherty retweeted
After putting in place the Demand Waterfall @qlik was able to identify inefficiencies in their demand management process - had to stop loving every lead & only loving the right leads says @TaraCorey #SDSummit
1
1
Vicki Brown kicking off the Demand Creation Foundation session at #SDSummit. Her favorite framework is the Demand Unit Waterfall. Mine too!!! @SiriusDecisions
2
13
Michelle and Ashley from Televerde talking Demand Unit Waterfall, ABM and AB Selling in great workshop session! #B2BMX
11
The #SDTechX Early Bird has been extended to Sept 30! Register today for the best #martech event this year: ow.ly/Qjye30efHU7 #B2B

1
1
It was fun! Thanks for having me! x.com/BDSolutions/status/880…

1
1
2
Terry Flaherty retweeted
Pretty excited about my new @PlexSystems Account Waterfall after the @siriusdecisions conference! Thanks @TFlaherty for the terrific model!
1
11
What do Demand Units and Donuts have in common? Great podcast/blog makes demand units come to life. #demandwaterfall bit.ly/2tuTFQY

Great insight by John Steinert @TechTargetCMO on the new Demand Unit Waterfall #sdsummit #demandwaterfall x.com/business_supser/status…

Diving into the new #SiriusDecisions Demand Unit Waterfall. Read more: owler.us/acM8iV
5
4
Great week at #SDSummit. Launched a new waterfall and came home with more money than I left with. #everyonewins #DemandUnitWaterfall
1
4