Here's a lawsuit filed today about "the Ferrari or Prada of canned tomato varieties."
We're talking about San Marzano tomatoes, of course.
California consumers say that Cento Fine Foods falsely advertises its tomatoes as being "Certified San Marzano."
The tomatoes allegedly are "inauthentic, and indeed illegal in Italy."
ICento was ejected from the Italian Consortium that approves San Marzano tomatoes in 2011.
The Consortium "is the only entity which can certify and approve San Marzano tomatoes."
Following an Italian police raid of Cento's operations in 2010, a manager was convicted of criminal fraud for selling counterfeit tomatoes.
Yet Cento continues to give the "false impression that [its product] contains Consortium certified San Marzano tomatoes."