Spain left something in Bosnia that does not appear in GDP charts.
In the 1990s, Spanish troops served in Bosnia during one of Europe’s darkest wars since 1945.
For many people there, Spain was not just another distant country.
It was soldiers on the ground, humanitarian convoys, protection, bridges, medical help and a European flag that actually meant something.
That kind of memory survives.
Sometimes soft power is not built with marketing campaigns.
Sometimes it is built when your country shows up when others are bleeding.
Estoy en Bosnia y Herzegovina 🇧🇦 y me acaban de hacer descuento por ser española…
“¿Cuanto es?”
“Son 25. ¿De donde eres?”
“De España”
“Entonces para ti 20, sois muy buena gente los españoles”
Toca el corazón y no es precisamente por el descuento, es por lo que significa ❤️