The latest #TechNews and unique insights, research-led and independent. Empowering #technology leaders and professionals.
Joined August 2021
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We're all talking about AI, automation, and intent signals.
But are buyers actually noticing you?
Attention is earned through consistent visibility, not just more outreach.
What's the bigger challenge right now: generating demand or converting interest into pipeline?
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Jun 12
CIOs: What's the bigger risk?
A) Moving too slowly on AI
B) Moving too fast without the foundations to support it
Many organizations are chasing AI while still battling technical debt and complexity.
Is AI readiness being overestimated?
A or B?
shorturl.at/xTZIy
#AI
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TechInformed retweeted
May 11
Enterprise AI is shifting from pilots to scale.🤔
@AWS is teaming with consultancies like NTT DATA to accelerate real-world AI delivery. From #Cloud to #AgenticAI, execution is now the differentiator.
Read more in @TechInformed: bit.ly/4nq4MWW techinformed.com/aws-taps-co…
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Apr 30
7 in 10 firms are shipping flawed AI code into production. 83% think they can detect it.
The gap is the risk. AI code still needs human review, validation, and testing.
Are you scaling AI or scaling risk? techinformed.com/seven-in-10…
#AI #CyberSecurity #DevSecOps
@github @NIST
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Apr 28
Form fills ≠intent.
If it doesn’t match your ICP, it’s just activity - not pipeline.
Intent = fit context account alignment.
Are you capturing demand or just collecting leads?
shorturl.at/tc5Kd
#LeadQuality #DemandGen #B2BMarketing #Pipeline
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Apr 27
AI isn’t your problem. Your content is.
Scattered assets weak metadata unclear rights → unreliable AI, compliance risks, brand dilution.
As Brian McLaughlin CEO, @OrangeLogic points out - DAM now decides whether AI works or fails.
techinformed.com/is-your-con…
#AIBoom #content
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Apr 23
When does sales get involved?
Most say at handoff. Too late.
If marketing & sales don’t align on basics even MQL, the gap starts early.
Result:
Lower conversion. Slower pipeline. More friction.
Align early or fix it later?
Watch: shorturl.at/wnEF0
#SalesAlignment
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Apr 22
If your content syndication isn’t converting, it’s not reach.
It’s:
ICP mismatch
Weak validation
CPL > pipeline
More leads won’t fix it. Better ones will.
marketing.techinformed.com/i…
#ContentSyndication #DemandGen #LeadQuality #Pipeline #B2BMarketing
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Apr 18
AI for vulnerability hunting?
@AnthropicAI Project Glasswing gives @awscloud early access to @claudeai Mythos for defensive security.
Is AI becoming your next security layer?
shorturl.at/Cq4PR
#AI #CyberSecurity #CloudSecurity #AWS
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Apr 14
If <15% of your leads turn into opportunities, it’s not volume.
It’s intent.
Winning teams:
• Build demand before capture
• Use proof > promotion
• Measure revenue, not activity
More here:
marketing.techinformed.com/i…
#DemandGen #B2BMarketing #Revenue
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Apr 10
AI isn’t ownership.
It’s subscription at scale.
Tomás O’Leary (@Origina_Global ) warns the industry has moved to pay more, control less and AI is accelerating it.
Are we building… or just renting everything?
👉 techinformed.com/is-the-tech…
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Apr 2
Most B2B demand gen = disguised friction.
“Free” → gated
“Demo” → sales trap
Then we wonder why lead quality drops.
Transparency = better pipeline.
Agree or Disagree?
Watch it on demand👇 marketing.techinformed.com/w…
#b2bmarketing
@ashleyfaus
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💡 QNX's Thomas Cardon nails it: the real challenge isn’t building AI, it’s embedding it safely into vehicles. QNX met with @TechInformed's Nicole Deslandes back at CES and joined the conversation on the rise of Physical AI.
🎧 techinformed.com/what-is-phy…
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5,345
Mar 28
“Fix the funnel” is bad advice.
The real issue?
How you measure it.
No marketing vs sales funnel.
Just one buyer journey.
That’s where most demand gen breaks.
Watch it on demand: marketing.techinformed.com/w…
#DemandGen #B2BMarketing #AIinMarketing
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Mar 26
One funnel in theory. Two funnels in practice.
Too many people watching the demand engine. Nobody accountable for fixing it.
Marc Sirkin and David Cruse didn't hold back.
Read the insights👇
marketing.techinformed.com/i…
#DemandGen #B2BMarketing
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Mar 24
Not YouTube. Not Android.
Google’s biggest deal ever? Security.
Here’s why Wiz matters 👇
techinformed.com/google-clos…
#google #wiz #cloudsecurity #deal
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Mar 22
Spoke to David Cruse about what's really killing demand gen programs.
Spoiler: it's not the creative.
It's everything that happens after the lead comes in.
Worth 10 minutes of your time 👇 🎥 marketing.techinformed.com/w…
#demandgen #B2Bmarketing
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Mar 20
Modernization works when it delivers outcomes.
2,500 agents migrated.
213 legacy servers retired.
Rollout completed 3 months early.
A clear example of cloud transformation done right. Read the story 👇
techinformed.com/how-computa…
@Computacenter @Genesys
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