These 14 email marketing technologies and tactics are considered by our consultants to be Proven Essentials–that is, high adoption-high impact trends that every brand must master. blogs.oracle.com/marketingcl…#emailgeeks
This year's Digital Marketing Pulse Survey from @IpsosCanada highlights access to expertise is the top reason for bringing #emailmarketing to an #agency. Ipsos observes "clients need to rely on their agency partners for specialized knowledge" @CdnMarketingow.ly/HXC650C29jt
Gartner survey reports that marketers allocate almost 60% of their budgets towards #ownedmedia (website, mobile marketing), and #earnedmedia (social marketing, SEO). Leveraging #ownedmedia is a smart strategy to maximize financial impact!
The Gartner CMO Spend Survey 2020-2021 shows that marketers will fuel growth by focusing on existing customers and brand strength. Gartner analyst Ewan McIntyre shares 8 key findings here. #GartnerMKTG#CMO#Marketinggtnr.it/3453JoH
Welcome to Tekside.io and their nimble marketing & technology services team of #fullstack technology experts! We're looking forward to helping you "activate" your marketing programs even more.
Founder @Geofflinton is a longtime CMA member and industry veteran🙂
Many factors are contributing to the increasing speed and pace of #marketing. #COVID19 has accelerated these changes. Interesting to see how companies apply practical #MarTech
#Automated processes increase efficiencies, plus saves time and money. Each month, our agency executes over 6,000 automated deployments! #devops#marketingautomation
Research shows the average company has over 180 marketing technology components. Now is the time to think about what you need moving forward (ie. mission critical) and who you need internally & externally to help you. #MarTech#marketoonmarketoonist.com/2019/03/the… via @tomfishburne
Speed is a competitive advantage in marketing:
“The ability to gather, organize, interpret, and act on data and analytics will be the defining competitive differentiator of our lifetimes. Companies that embrace it will have an edge” #datadrivenmarketingow.ly/quOp50ADdYi
Our team has been working together to #elevate digital marketing programs for our clients. Tekside's "Best of Breed" tech ecosystem experienced a 30% increase in automated activity and executions since the start of #COVID19! #CoreValues#DigitalMarketing#AgileMarketing
#Discipline means staying focused on our "why". Our purpose at Tekside is to give back to our communities to nurture growth. Helping others and creating value is the key. #CoreValues
This week's #CoreValue: #Innovation. Right now, #COVID19 is pushing the envelope for greater innovative thinking within companies. #Marketers need to #rethink the tech applications you actually need, and how you can re-engineer processes.
A reminder that all numbers are relative, #emailgeeks. Is 1% a small or big number? It depends on what you're talking about. A 1% open rate is catastrophically small, while a 1% spam complaint rate is catastrophically huge. Context is everything.
Being #smart means leveraging opportunities, making #marketing processes efficient, and tracking critical numbers. Learn the "new rules" in marketing, but also have a down-to-earth perspective. Start the right conversation! #CoreValues