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Terminalfour @Terminalfour

We are the world's leading digital engagement & web content management platform for higher education. Check out our blog: terminalfour.com/blog

Joined September 2008
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🎉 Our very own Carolyn Rangel & Chris Hager are in Grand Rapids Michigan today for the Higher Education Web Professionals Association (HighEdWeb) Regional Conference 🎉 @HighEdWeb #HEWebMI #highedweb
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DIY content creation for higher education has never been easier. 🎥 Here are 10 tools higher-ed marketing teams can use to strategize, organize, create, edit, and share content: bit.ly/3y4eo4c #highereducation #higheredmarketing #HEmktg #HEmarketing
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🚀 Out now: Terminalfour 8.3.19 📷 Features enhanced security, improved accessibility, new Handlebars engine, and Webhooks integration. #digitalengagement More info here: docs.terminalfour.com/releas…
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The use of trauma-informed practices to cater to the diverse needs of students in pedagogy has gained momentum. But how does this translate into marketing? Check out our latest article on how higher ed marketers can use this approach: bit.ly/3JuR3La #higheredmarketing

Trauma-informed marketing: building empathy into your school brand

Higher education is evolving to embrace trauma-informed practices that cater to the diverse needs of students when it comes to pedagogy. But how do you apply this approach to marketing? This week, we...

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Is Snapchat an untapped resource in higher education marketing? Check out some examples of the potential of Snapchat to reach prospective students: terminalfour.com/blog/posts/… #higheredmarketing #HEmktg #highereducation #HEsocialmedia

Are you making the most of Snapchat?

Snapchat is young, global, and a growing staple in social media—and Gen Z forms the majority of users. Universities are getting on board and using the platform to build community and grow their...

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TikTok is back in the hot seat and facing the prospect of a ban across the U.S.: how can universities shift their marketing activity to respond to a potential post-TikTok era? Find out: bit.ly/3J2LIuq #higheredmarketing #HEmktg #highereducation
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The next generation of young students will be applying to university in a few years. Are you ready to engage with them. Find out how to prepare for Generation Alpha student recruitment: bit.ly/3PfpRDy #studentrecruitment #highered #highereducationmarketing #HEMktg
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College fairs play a crucial role in helping them make informed choices. Is your marketing strategy aligned for these events so you can stand out? Read more: terminalfour.com/blog/posts/… #higheredmarketing #collegefairs #HEmktg #highereducationmarketing

Maximizing impact at Campus Fairs for higher education marketers

This week, we look at higher education college fairs and how you can tailor your digital strategies to stand out, connect with your audience, and drive engagement, so you can leave a lasting impres...

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You can always expect social media to change, and this winter has brought some exciting new developments. If you're a higher ed marketer, find out what's new for spring 2024: terminalfour.com/blog/posts/… #higheredmarketing #HEmktg #highereducation #socialmediaupdates

The Spring 2024 social media roundup

From AI characters to BeReal inviting in celebrities and brands, our team has compiled the top 10 social media developments you need to know about this quarter. Find out more in this five-minute read.

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From student engagement trends to the rise of AI and effective email strategies, our latest blog post brings together the best takeaways from recent higher education surveys: terminalfour.com/blog/posts/… #HigherEducation #HEmarketing #higheredmarketing

HE surveys, key stats, and memorable soundbites for 2024

Is email marketing prospering? Which social media platforms should you invest more in this year? How frequently should you reach out to parents? Our team unpacks the major recent surveys for insights...

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University taster sessions are different from summer schools and can be a great tool for student recruitment for higher ed marketers. Check out these examples in the UK and Ireland: bit.ly/49wDENO #StudentRecruitment #HigherEd #higheredmarketing
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After going virtual over the past few years, we're holding our North American Client User Group & Training Conference in Chicago in April. All our clients are very welcome. You can register here: eventbrite.com/e/terminalfou…

Terminalfour tforum 2024 - User Group & Learning Conference

Join us at Terminalfour 2024 - User Group & Learning Conference for two days of demos, sessions and networking opportunities.

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🔐 Data privacy legislation isn't much fun for higher education marketers... but what if you could turn a chore into an opportunity? Here's how to make it work for you and your students: bit.ly/3vW1pAf #higheredmarketing #gdprcompliance #highereducation #GDPR
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🎉 Excited to announce we're now TX-RAMP Level 2 certified! A big step in our commitment to secure solutions for education. #TXRAMP #CyberSecurity 🚀
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🎤 Podcasts are ever-growing in popularity, and they can be a great resource for the higher education marketer. We run down some new ones to add to your 2024 professional development list: bit.ly/3vKTCVQ #higheredmarketing #highered #podcasts
Build your professional development playlist with these popular higher education podcasts.

ALT Build your professional development playlist with these popular higher education podcasts.
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🔎 🎓 Check out how one higher education university in the UK is making a big (purple) splash on social media for their bicentenary 🎉 : terminalfour.com/blog/posts/… #HEmktg #UoM200 #higheredmarketing #highereducation

University of Manchester makes a big (purple) bicentenary social media splash

In 2024, the University of Manchester is ringing in its bicentenary with a vibrant burst of purple brilliance that extends far beyond the confines of its campus. We highlight some of the campaign's...

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Trying to decide on which higher education conference to attend in 2024? This is the year to upskill. Here's our list for the best places to do that: bit.ly/3S10buR
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How do you bring ‘home’ the festive spirit on social media as a higher education institution? 🎄 We run down 20 examples of how universities embraced the festive spirit on social media, spreading warmth and creativity. ☃ terminalfour.com/blog/posts/… #higheredmarketing #HEmktg

Creative and fun ways universities embraced the holidays on social media

From heartfelt messages and dazzling gingerbread villages to musical renditions and creative productions, we rewind the clock and look back at the heartwarming and innovative ways universities...

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From AI and Google Snippets to YouTube, esports, and accessibility, we stayed across all the emerging trends, topics, and technologies in higher education marketing in our blog in 2023. These were your favorite articles of the year. terminalfour.com/blog/posts/…
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As 2023 comes to a close, we extend our warmest wishes to our incredible clients, friends, and dedicated team. This has been an incredible year. Wishing you a joyful holiday season filled with celebration and relaxation. Happy holidays, everyone! #seasonsgreetings #thankyouall
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