A truly inspiring story of a nepo baby being hand delivered a client by his powerful agent turned powerful executive father
One of the most influential people behind Jalen Brunson’s rise is a proudly Jewish sports agent named Sam Rose.
Most Knicks fans know Brunson.
Few know the story of the family behind him.
Sam Rose is the son of Leon Rose, one of the most respected Jewish figures in basketball.
The Rose and Brunson families have been close for decades—long before Jalen became a superstar.
Leon Rose represented Jalen’s father, Rick Brunson.
The relationship was built on trust, loyalty, and friendship, not just contracts.
Today, Sam Rose represents Jalen and has become one of the rising young agents in the NBA.
What makes the story even more remarkable is that Sam is unapologetically proud of his Jewish identity. He has been involved with Jewish causes, spoken openly about his Judaism, and represents a new generation of successful Jewish leaders in sports.
When the Knicks signed Brunson in 2022, critics said they were overpaying.
Instead, he became the face of the franchise and helped bring a championship back to New York.
Behind one of the greatest turnarounds in Knicks history is a decades-long friendship between two families, and a proud Jewish agent helping guide one of basketball’s biggest stars.