Joined November 2021
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7 Mar 2022
We are a growing community of experts working in Experiential Marketing.
We exist to help each other learn, collaborate and thrive in an ever-connected web3 world.
And we publish our 'zine The Experientialists -- a new voice of the industry.
Join us! expers.xyz
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Happy to be a part of this issue!
7 Feb 2023
The Experientialists Interview Issue Is Out!!!! - mailchi.mp/e880107036f3/the-…
@joepine @afdhelaziz @bretthyman @ReoffGenaud @TeresaCesario @NasyaKamrat @kristaHL8 @paontheinternet @GalenMcKamy @CJDobson
@BigJohnKrishack @floyd_hayes
#advertising #web3 #experientialmarketing
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7 Feb 2023
The Experientialists Interview Issue Is Out!!!! - mailchi.mp/e880107036f3/the-…
@joepine @afdhelaziz @bretthyman @ReoffGenaud @TeresaCesario @NasyaKamrat @kristaHL8 @paontheinternet @GalenMcKamy @CJDobson
@BigJohnKrishack @floyd_hayes
#advertising #web3 #experientialmarketing
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22 Oct 2022
First Nike. Then Starbucks. Now Disney. The major players in the Experience Economy are paving the way into a #web3 future.
Is the #experiential #marketing industry paying enough attention?
techcrunch-com.cdn.ampprojec…
#web3 #nft #experienceeconomy #experientialmarketing
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21 Sep 2022
when #experientialmarketing goes awry.
20 Sep 2022
Hard to imagine a worse fate than being on this plane
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The Expers retweeted
20 Sep 2022
If you're in #advertising and #marketing and reads a headline like this, how can you not take a serious look at the decentralized potential of #web3? If you're an ad holding co (@wpp, @Omnicom, @PublicisGroupe , etc.) are you not just sick of these three taking your margins away?
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The Expers retweeted
17 Aug 2022
For #NFT projects stalling in current headwinds, now is a good time to do the things that probably weren't done at launch:
-- brand identity
-- market positioning
-- competitive analysis
-- audience insights
-- growth strategy
-- media planning
ya know...the little things.
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The Expers retweeted
13 Jun 2022
Web3 Needs to Catch Up to Brand Experience….Fast on CAMUS: Thoughts on Experiential Marketing maxlenderman.substack.com/p/…
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The Expers retweeted
13 Jun 2022
Quick thoughts from the airport and out of my notebook on #consensus2022:
-- Feels like we are really in web2.5 and not really at web3 yet. Many of the things being promised by web3 are already available without all the unaccessible jargon and tech.
--…lnkd.in/eKB364Bw
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The Expers retweeted
20 Jun 2022
NFTs are a much better loyalty card with a much worse UX.
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The Expers retweeted
30 Jun 2022
An NFT Brand Takes Flight on CAMUS: Thoughts on Experiential Marketing maxlenderman.substack.com/p/…
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The Expers retweeted
27 Jul 2022
If you are an #agency or #brand leader that wants to onboard your teams for the fundamentals and opportunities of #web3 and the #metaverse, may I suggest this offer from web3 growth consultancy Platinum Balloon.
platinumballoon.com/sessions
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The Expers retweeted
27 Jul 2022
It took 4 years to reach 2Million wallets that have ever traded on OpenSea, the largest NFT marketplace (we crossed 2M today btw)
For comparison, there are over 106 Million console gamers in North America.
We are so very early.
dune.com/queries/2877/5680
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The Expers retweeted
2 Aug 2022
IMHO, it's imperative that brand leaders and their agency partners know the fundamentals of web3 and the possibilities that it presents to their business performance and their customers' lives.
But jumping into web3 can be so daunting, confusing and tim…lnkd.in/ge_CRP4P
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VOICE | Has brand purpose lost its luster? Or, as Adweek senior reporter @hiebertpaul
put it: Is brand purpose in hibernation? Yes … and no. @maxlenderman has the answers. adweek.it/3JtJROL
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The Expers retweeted
5 Aug 2022
Has Brand Purpose Lost Its Luster, or Just Grown Up? adweek.it/3vCbIXa via @Adweek
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The Expers retweeted
5 Aug 2022
I'm flying high with @jumperstweeting Sky Club NFT. (Really glad it wan't named Mile High Club NFT.) @jeffkauffmanjr you are a force.
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The Expers retweeted
5 Aug 2022
Brands should look to evolve the activation of purpose from simply #storytelling and into story-doing and story-being. The more a brand does in culture, the more it becomes itself in culture via @Adweek @maxlenderman #brandmarketing #purpose
adweek.it/3vCbIXa
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