Most crypto GTM is renting a crowd and calling it community.
Points.
Quests.
KOL threads.
“Strategic partners.”
Discord full of wallet goblins waiting for the drop.
Then everyone acts shocked when users vanish the second incentives stop.
Airdrop farmers are not GTM.
They’re a temporary DDoS with wallets.
The better teams build loops:
Traders bring volume → better execution → better traders.
Builders bring integrations → more use cases → better partners.
Community creates proof, not “gm” fog.
If the only reason people show up is the bribe, don’t be surprised when they leave after payday.