A distributed model, boutique digital marketing agency founded and led by Leslie Carruthers (Top 50 Content Marketing Influencers). A team committed to growth.
Joined July 2008
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- Following 3,528
- Followers 2,672
- Likes 3,932
285 Photos and videos
Pinned Tweet
19 Jun 2020
#1 Obstacle of #B2B #ContentMarketers - Working with #limitedresources.
🙌 So we're sharing the "3 Secrets Top B2B Content Marketers Rely On to Consistently Beat Their #1 Problem: Limited Resources" in our latest #Ebook📗: thesearchguru.com/blog/b2b-c…
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25 Dec 2025
Happy Holidays! 🎄
What’s your #1 goal for next year?
Mine: Help more marketing teams breathe by fixing broken funnels, freeing bandwidth, and getting wins that matter.
Your turn 👇
#B2BMarketing #MarketingGoals #WorkLifeBalance
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20 Dec 2025
AI is an ally, not a replacement for expertise. The key to B2B SEO success? Pair AI E-E-A-T. It builds trust, improves rankings, and drives conversions. Let’s talk strategy: 🔍 thesearchguru.com/meet/Lesli…
#b2bseo #aiinmarketing
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18 Dec 2025
“That’s badass. You’ve got freedom.”
Said to me by a stranger. At a bar. Inside a Belk.
His version? Still in progress.
Mine? Remote life. Room to breathe.
For my clients? A funnel that works. A team that’s not drowning.
What’s yours?
#DigitalMarketing #WorkLifeBalance
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16 Dec 2025
AI in marketing? Don’t chase trends, chase impact.
On the Marketing Heroes [Unfiltered] podcast, @nitinmathur shares a better way:
✅ Start small
✅ Experiment
✅ Scale when value is clear
Episode here:
Apple: lnkd.in/ecK2xuWS
Spotify: lnkd.in/edJpsNie
#AI
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15 Dec 2025
What’s your biggest marketing challenge?
27 CMOs shared theirs on the Marketing Heroes [Unfiltered] podcast:
Proving ROI
Not enough time/budget
Keeping up with AI
Generating leads
Which one hits hardest? Let’s fix it.👇
🔗 thesearchguru.com/meet/Lesli…
#b2bmarketing
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30 Nov 2025
SEO is no longer just keywords, it’s the full digital experience. 🚀
From content & UX to conversions, it all impacts rankings. Let’s use AI to optimize your strategy.
🔍 Book a free work session: thesearchguru.com/meet/Lesli…
#b2b #seo
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27 Nov 2025
Still treating AI like an intern?
Think bigger. Think team.
We built a strategy-trained GPT with AI roles for content, ops, planning & more all speaking your brand voice.
🚀 See the TSG AI Team:
thesearchguru.com/tsg-ai-tea…
#B2BMarketing #AIinMarketin
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25 Nov 2025
Leaders: stepping back isn’t indulgent. It’s strategy.
The best ideas show up after the pause, not during the grind.
If your marketing feels stuck, maybe you don’t need to push harder. You need space to think.
Let’s find it: thesearchguru.com/meet/Lesli…
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20 Nov 2025
Are your vendor partners stuck on their ideas or focused on your success? 🤔
You need a flexible, collaborative partner who listens & help you win. Let’s solve your challenges together.
Free work session: thesearchguru.com/meet/Lesli…
#b2b #DigitalMarketing
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17 Nov 2025
Still experimenting with AI prompts?
Your competitors aren’t.
They’re scaling with strategy-trained GPTs that write fast, on-brand, and convert.
Ready to stop guessing?
👇 Let’s build yours:
thesearchguru.com/meet/Lesli…
#AIforMarketing #B2BMarketing #MarketingOps
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15 Nov 2025
Last year in the Azores, I felt guilty. Because when you’re a leader, stepping away can feel like neglect.
The best ideas show up after the pause, not during the grind.
If your marketing feels stuck, maybe you don’t need to push harder. You need space to think.
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13 Nov 2025
Ad costs out of control? Don’t spend more—spend smarter.
We helped a B2B team cut CPL from $225 to under $100 by:
✅ Fixing broken analytics
✅ Rebuilding campaigns
✅ Targeting what works
Need a fresh look?
thesearchguru.com/meet/Lesli…
#GoogleAds #CRO #B2BMarketing
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11 Nov 2025
In B2B, burnout kills ROI.
A quick reminder: rest isn’t a luxury. It’s a strategy.
🧠 Clearer focus
⚡ Faster decisions
💡 Smarter ideas
Need help simplifying the work?
Let’s talk → thesearchguru.com/meet/Lesli…
#B2BMarketing #WorkSmart
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9 Nov 2025
Want better AI outputs? Build a prompt library.
🎯 Track what works
🗂️ Organize your prompts
📈 Train your team
Hear how @MikeVannoy's team did it:
Apple: bit.ly/3KPHM4e
Spotify: bit.ly/4nQSEOh
Let’s talk: thesearchguru.com/meet/Lesli…
#AIPlaybook
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5 Nov 2025
🍨 Ice cream melts. So does your budget when you drive traffic to pages that don’t convert.
✅ Audit competitors
✅ Fix conversions
✅ THEN drive traffic
We’ll show you how (with AI).
Book your free work session:
thesearchguru.com/meet/Lesli…
#B2BMarketing
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4 Nov 2025
Using AI to write, but if it sounds like every other AI post?It’s doing more harm than good.
✅ Use it for scale
✅ Edit for tone
Train it to sound like you.
Hear more from @Hunter Hoffmann:
Apple: bit.ly/3IFs9fg
Spotify: bit.ly/48JZkZu
#AIContent #B2B
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30 Oct 2025
B2B leaders: Is your data AI-ready? 🚀
Messy data = bad decisions, wasted resources & stalled AI adoption. A data audit turns chaos into a strategic asset for growth.
🔍 Let’s fix it: thesearchguru.com/meet/Lesli…
#b2bdata #aiinmarketing
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29 Oct 2025
🎯 Why do top #marketers track different #KPIs? Because one size doesn’t fit all.
On Marketing Heroes [Unfiltered], we talk about how flexibility, alignment & full-funnel insights make KPI success. 🎧👇
🔗 Apple: rebrand.ly/c2ec1a
🔗 Spotify: rebrand.ly/35genrh
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13 Oct 2025
Is your #team just talking about #AI or using it to grow (without adding resources)?
Winning teams:
🚀 Train their teams
📊 Track AI results
💡 Keep innovating
Stop talking, start doing. 🔍rb.gy/obn9on
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15 Jul 2025
When was your last #hreflang audit? 🌍
Bad or missing tags = lost traffic & revenue. Don’t leave easy wins on the table.
📖 More details: bit.ly/4juut5r
#internationalSEO #TechnicalSEO
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