Car hauling operators trust their TMS reports.
They shouldnāt.
Not because the data is wrong
Because the reports were built around what was easy to configure, not what actually drives margins in auto transport
Iāve been inside a car hauling operation long enough to see this clearly
The TMS tracks on time delivery.
Nobody tracks load revenue per unit, per lane, per carrier, per week.
One number goes in the Monday morning meeting. The other one would change every conversation in that meeting.
Operators are making carrier decisions, lane decisions and pricing decisions based on the metric that was easiest to set up years ago.
Thatās not a tech problem.
Itās a question nobody ask when the system was configured.
The most expensive reports in auto transport arenāt the ones that show bad news. They are the ones everyone stopped questioning.
Early morning shenanigans, was busy prompting
What do you think?