Building a good company culture isn't worth it. Until it is (a thread) 🧵

💡 Most people talk about AI in terms of the problems it solves directly. I think that misses the point. ⏱️The real impact of AI is second- and third-order: it has collapsed the cost and time of building software by an order of magnitude. When software becomes 5× cheaper and 5× faster to create, the business case changes for EVERYTHING. The closest example I can think of, is injection moulding. Plastics didn’t just replace wood or metal. Injection moulding made complexity effectively free. Once you’d paid for the mould, adding ribs, clips, textures, snap-fits or hinges cost almost nothing. Entire categories of everyday objects suddenly became worth making - not because demand changed, but because economics did. AI is doing the same to software. It doesn’t just automate tasks. It makes bespoke internal tools, edge-case workflows and “nice-to-have” automations suddenly viable. Software becomes disposable, experimental, and abundant - and that quietly reshapes organisations far more than any single AI feature ever will. 📉The cost of bespoke business process software and automation just crashed through the floor. Complexity just became "cheap". Injection moulding changed the everyday lives of most people. AI-built software will too.

I like em dashes, and I hate that some people now take them as evidence of text being AI generated.

I think late stage capitalism is owning a hundred devices and spending your entire life making sure none of them die before you do 🔋

I want to love @TIDAL, but both the Android and iPhone apps have a total meltdown offline, making it practically useless commuting in London, or on flights 🤨

The @ridingunicorns_ podcast is out. Not the usual @vorboss chat, in this one we get into infosec, and infrastructure in a post-Snowden world (amongst other things!) linktr.ee/ridingunicorns_

This is STILL happening. Sort it out ⁦@Keir_Starmer⁩.

Had a lot of fun chatting about cyber security, connectivity and investment with @TheJWPringle and @hectorfbmason on their podcast. Out tomorrow!

It's astonishing how many leadership/CEO/business coaches pitch me for business every time the company has any publicity

Great to join @TimCreswick and @vorboss for the latest #BetterConnections event to discuss the British workforce challenge - @TechLondonAdv @GlobalTechAdv @TLA_Ed @GTA_FoW

What are the key areas to get right in the next wave of digital adoption to enable #London2050? @sanakb, Ash Ramrachia from @academy_4_tech, and @TimCreswick join @OliBarrett at #FutureFrontiers with @TechLondonAdv and @HereEast

We'll be at #TMTWorldCongress this Wednesday, with our CEO @TimCreswick speaking on Day 1 about the trends we're seeing in the UK fibre market. See you there! 🌐💻

👏We’re welcoming @Vorboss, as the latest organisation to join our pledge to help more women build tech careers. They join other telecoms industry leaders in committing to attracting and retaining more women into technology roles in our organisations. ➡️ ofcom.org.uk/phones-telecoms…

The championship fight is still on for the GT3 category! Racing Spirit of Léman, AF Corse and HCR with CaffeineSix will head to Portugal with only one goal in mind: to be the best, win the last race and lift the trophy! Who are you betting on? #LMC #Michelin

Chief People Officer Riks Khela is our longest-running staff member (apart from our founder @TimCreswick). We asked her about building Vorboss from 3 to 300 as part of our First Anniversary Series. 🌟 Read more on our blog. 👇 go.vorboss.com/g8lA50POiKG

If you're at #PropTechConnect today, come find us in the Smart Buildings Showcase (Stand E1). Vorboss CEO @TimCreswick will be speaking in a panel on Stage 1 from 2.35pm-3.15pm! 🎤 #PropTech #SmartBuildings #Property

Aston Martin, Porsche or Ferrari? Each team can now take the lead of the GT3 standings in Spa and we can’t wait to see what will happen during our next meeting 🙌 Which team are you betting on? #LMC #Michelin

United Autosports 🤝 Pole position The No.22 @UnitedAutosport Ligier car will start at the front of the pack this afternoon! The No.86 HCR by CaffeineSix Porsche will lead the GT3 field. Do you believe they can bring it home? #LMC #Michelin #AragonRound