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Big milestone for the Toma team: we’ve raised $17M Series A to continue our mission of building AI Agents for automotive dealerships.
We couldn’t be more grateful and excited for what’s on the horizon.
Check out the full story 👇
5 Jun 2025
We’ve raised $17M from @a16z and @ycombinator at @TomaAuto to build the absolute best AI agents for auto dealerships.
45% of dealership calls go unanswered. We built AI agents that don’t miss a beat and provide an exceptional customer experience while getting more intelligent by the day.
We immersed ourselves in dealerships for months across the country — from Oklahoma and Mississippi, to Kentucky and California to learn and earn the right to build and we are now bringing our vision to life.
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Toma retweeted
Jan 23
They said make it good. Just not that good?
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We built Inbox because AI shouldn’t operate in a silo. Dealers need a clear, centralized workspace where AI and humans work together to resolve every customer request.
Try it out at: links.toma.com/48CNoY9
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Happy Thanksgiving from the Toma team 🦃
Today we are especially grateful for our team! We have professionals that bring their talent, curiosity, and conviction to work everyday as we navigate the uncharted territories of AI.
To our partners, especially the early ones who took a chance on the new kid on the block, thank you for believing in our approach and allowing us to build alongside you. Your trust, your feedback, and your willingness to innovate with us have shaped Toma in meaningful ways.
And to the entire automotive industry, thank you for giving us the opportunity to contribute to the dealership experience and to share a thoughtful, human-centric approach to AI. We are proud to be apart of an industry powered by people who care deeply about their customers.
Grateful today and every day.
— Team Toma
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Toma retweeted
18 Nov 2025
Auto Dealers all over the country are rapidly adopting @TomaAuto into their workflows.
@blandthony and the eng team has moved mountains to make this happen. From building our voice orchestration layer from scratch to designing incredibly simple ways for customers to manage complex workflows, the difficulty level of each challenge has been hard. But the team always gets it done!
And nothing beats listening to our customers talk about the real impact of our work!
Come help make AI for the real world, we are hiring! toma.com/jobs
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Six months ago, many dealerships were hesitant about Voice AI. Today, they’re relying on it daily.
Faster, more natural conversations deeper integration with dealership systems = real results.
Thanks @GuyDealership for having us on the show!
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Toma retweeted
25 Aug 2025
We are hiring a Founding Product Designer at @TomaAuto to build the most loved AI platform for underserved industries, starting with Automotive.
In a market full of AI demos, we have multi-million ARR and are growing 47% MoM with 96% customer retention.
You are a good fit if you like:
1. Getting your hands dirty (with engine oil).
2. Drinking from firehoses (of information).
3. An engineering team dextrous with Auto Layout.
Sounds like you? DM me or apply at the link in the comments.
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What's the real ROI on AI?
This question comes up so much that we wrote a blog explaining how to run the numbers and measure the actual impact from voice AI.
We even built an ROI calculator that anyone from a single-point to a large group can use to forecast their results.
Read the blog → links.toma.com/4ls6y7k
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This is a two-week stretch you don’t want to miss. Within the first few weeks of this dealership's first-ever voice AI deployment, Toma’s AI agent did laps around the IVR phone tree.
In just 14 days, Toma crushed it with:
📲 236 inbound calls automated
🗓️ 145 appointments booked
🏆 83% of ALL calls resolved without a transfer
Toma put the jets on by booking nearly 150 appointments in 14 days, eliminating voicemails, missed calls, and staff burnout entirely.
This is what effective AI adoption looks like when the agent was built natively for the dealership domain.
Now, this Honda dealer’s team stays focused on walk-ins and upsells while the customers get proper, instant service.
Figures like these are just the beginning for this Honda dealership.
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Ready to activate Toma at your dealership? Book a demo here: toma.com/contact
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Not all AI demos are dealership-ready.
Countless voice AI companies are emerging with demos that sound flawless until they face a call with real-life variables.
We discuss what dealerships should demand before signing with any dealership AI vendor.
Full breakdown below 👇
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Toma retweeted
29 Jul 2025
We built in an unfamiliar, uncomfortable domain inside car dealerships because we saw what was broken and how we could fix it.
Since YC, we’ve been heads-down in the lab building out our AI agents to perform for dealerships when it matters most.
Now, with 100 dealerships using @TomaAuto and the beginnings of a go-to-market engine brewing, I couldn’t be more elated for the future.
As we march forward, I’ll always hold a fond memory of our deep dive into the dealership domain. We wrote, shipped, and debugged code live in the field while advisors answered calls next to us. Most importantly, we sat and listened before ever touching a coding terminal.
As always, I would like to extend my sincere thanks to the team at @ycombinator and @a16z for their belief in us, and to our customers for entrusting us to speak on their behalf.
We’re hiring experienced engineers who want to build on top of our in-house voice and agent orchestration layers to solve tangible problems for a critical industry.
If that’s you, check out our open roles 👇
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We’re thrilled to announce Toma’s sponsorship and participation in the inaugural Automotive AI Summit tomorrow, powered by @Dealer_Mark_Mag!
This free, on-demand virtual event brings our industry together to foster a community of automotive leaders shaping the future of AI in dealerships.
It's the perfect forum for dealership teams looking for answers about AI, its applications, and the future implications of the technology.
Join Kyle Morissette and @digitalpilotai for a panel conversation on why true AI agents need to be taught, not bought, and why coaching your AI just like a new hire will be the smartest move your dealership makes this year.
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Register for the Automotive AI Summit here: automotiveaisummit.com/autom…
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Toma’s Referral Program is officially live!
Know a dealership that could use a personalized AI agent? Send them our way.
You get $250 cash.
They get 1 free month of Toma.
It’s open to everyone, including current customers, vendors, and your grandma who always complains about her local dealership.
There’s no limit to how many referrals you can send (or how much cash you can earn).
Whether you spend your referral reward on 837 bananas, a sushi boat, or your next theme park excursion, that’s between you and your wallet.
Grab your unique referral link below to spread the word! 👇
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Toma is honored to be featured in @Charismacom Insights' "AI in the Service Drive" and "AI Vendor Guide" reports!
As AI continues to evolve in automotive retail, these reports are must-reads for dealership leaders navigating how, where, and when to implement it, especially in Fixed Ops, where the phone never stops ringing and every missed call is a missed opportunity.
At Toma, we’ve built personalized AI agents alongside the service advisors, Fixed Ops Directors, and GMs who use them every day. Being interviewed for these reports is a reflection of that hard work, and a signal that the industry is starting to recognize the critical role of voice AI in dealership operations.
If your team is thinking about AI, this is the resource to start with.
Download both reports below 👇
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Download both reports here: charismacommunications.com/r…
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