Arby’s, which put its creative account in review two weeks ago, has named Tombras its social media agency of record. The larger creative review is still ongoing. adage.com/brand-marketing/fo…
Tombras is expanding beyond the U.S. for the first time with the acquisition of Buenos Aires, Argentina-based creative agency Niña. adage.com/article/agency-new…
Tombras used Google’s Gemini AI tool to create thousands of PODS ads based on location, weather, traffic data and time. adage.com/article/special-re…
The snack-pie brand has fashioned this year’s eclipse as Sun vs. Moon ’24, a WWE-worthy wrestling smackdown between the two celestial orbs. A series of videos take place ringside, with a couple of buffoony announcers calling the action.
Read more: ow.ly/1kiH50R2pxI